Workshop - Foundations of Market & Competitive Intelligence
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Workshop - Foundations of Market & Competitive Intelligence

2/12/2020 to 2/13/2020
When: February 12-13, 2020
8:30 AM
Where: AC Hotel Dallas Downtown
1712 Commerce
Dallas, Texas  75201
United States
Contact: Michelle Winter

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Foundations in Market & Competitive Intelligence

This comprehensive, 2-day workshop will focus on 9 core areas, providing well-rounded takeaways that participants can immediately use to develop and implement an intelligence strategy. The workshop content focuses on the highest ROI areas, where intelligence teams can gain early wins and have the greatest positive impact on their organizations.


Agenda - Market & Competitive Intelligence Training

Participants at the most recent iteration of this workshop rated it a 4.9 out of 5, calling it packed with useful strategies, tools, and practical takeaways. Attendees will learn a roadmap based on critical competencies for being a successful Intelligence Strategist.

Day 1 Agenda
Wednesday, February 12
8:30am - 5:00pm

Attendees participate in breakout exercises, role-playing, and other hands-on activities to ensure retention and understanding. After introductions and objective setting, we dive right in, providing guidance, best practices, and tools in the following areas:

  • CI/MI overview - industry benchmarks and 7 best practices
  • Building an intelligence capability - including roadmap development and actionability
  • Implementing a value-driven intake process - project and scope-creep management
  • Managing stakeholder expectations - request management and communication best practices
  • Best practices for secondary and primary research - Market Research vs. Intelligence
  • Developing an intelligence network - best practices for long-term sustainability

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    Agenda Title
    Thursday, February 13
    8:30am - 1:00pm

    After recapping the key lessons learned from Day 1 (and practicing certain skills to ensure they've been absorbed), we jump back in to cover additional critical areas:

  • Delivering impact through analysis - 7 hallmarks of effective analyses and 5 critical analytical frameworks
  • Creating an early warning system - 4 stages of development and how to use indicators analysis
  • Demonstrate the value of CI/MI - 4 key elements required to implement the ROCI framework

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    Attendees who join SCIP when they register for the workshop enjoy 30%+ in savings on a 1-year membership. By registering, you agree to adhere to our event policies.

    SCIP is able to offer a discounted hotel rate of $174.00/night plus taxes.  This offer is valid until January 17, 2020 and can be obtained by clicking here.


    Registration Only





    Includes Membership





    Registration Only




    After satisfactorily completing a knowledge test at the end of the workshop, all workshop participants will receive their SCIP Competitive IQ certification, indicating their proficiency in Market & Competitive Intelligence.

    David Kalinowski - Proactive Worldwide

    As co-founder of Proactive Worldwide, Inc., David Kalinowski leads the organization in developing and implementing the strategies and tactics that are critical to providing world-class competitive intelligence research, training, and consulting services. A 30-year veteran in the CI field, David is a trusted advisor known for his skills in helping clients recognize and transcend their business and competitive challenges. He has directed CI research and consulting assignments for hundreds of domestic and international corporations across many industries. David received the SCIP Catalyst Award in 2005 for his outstanding contributions to our profession.

    Meet David

    We are a global community of Intelligence Strategists - leaders who leverage insights and best practices to enable smart strategic choices and transformational growth.

    SCIP - Strategic & Competitive Intelligence Professionals - 7550 IH 10 West, Suite 400 - San Antonio, TX 78229 USA

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