2/12/2020 to 2/13/2020
February 12-13, 2020
AC Hotel Dallas Downtown
Dallas, Texas 75201
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Foundations in Market & Competitive Intelligence
This comprehensive, 2-day workshop will focus on 9 core areas, providing well-rounded takeaways that participants can immediately use to develop and implement an intelligence strategy. The workshop content focuses on the highest ROI areas, where intelligence teams can gain early wins and have the greatest positive impact on their organizations.
What Our Participants Say
The SCIP workshop was excellent; well worth the time and expense. The instructor was engaging and enthusiastic, and provided examples of practical applications.
The workshop gave me so much I could put into practice, both immediately and over time. It was a true 101 course for building a competitive & market intelligence function - from nuts and bolts to soft skills.
The workshop instructor was very engaging, and shared good real-world and practical examples. I left with specific analytical tools to implement.
Participants at the most recent iteration of this workshop rated it a 4.9 out of 5, calling it packed with useful strategies, tools, and practical takeaways. Attendees will learn a roadmap based on critical competencies for being a successful Intelligence Strategist.
Day 1 Agenda
Wednesday, February 12
8:30am - 5:00pm
Attendees participate in breakout exercises, role-playing, and other hands-on activities to ensure retention and understanding. After introductions and objective setting, we dive right in, providing guidance, best practices, and tools in the following areas:
CI/MI overview - industry benchmarks and 7 best practices
Building an intelligence capability - including roadmap development and actionability
Implementing a value-driven intake process - project and scope-creep management
Managing stakeholder expectations - request management and communication best practices
Best practices for secondary and primary research - Market Research vs. Intelligence
Developing an intelligence network - best practices for long-term sustainability
Thursday, February 13
8:30am - 1:00pm
After recapping the key lessons learned from Day 1 (and practicing certain skills to ensure they've been absorbed), we jump back in to cover additional critical areas:
Delivering impact through analysis - 7 hallmarks of effective analyses and 5 critical analytical frameworks
Creating an early warning system - 4 stages of development and how to use indicators analysis
Demonstrate the value of CI/MI - 4 key elements required to implement the ROCI framework
Attendees who join SCIP when they register for the workshop enjoy 30%+ in savings on a 1-year membership. By registering, you agree to adhere to our event policies.
After satisfactorily completing a knowledge test at the end of the workshop, all workshop participants will receive their SCIP Competitive IQ certification, indicating their proficiency in Market & Competitive Intelligence.
David Kalinowski - Proactive Worldwide
As co-founder of Proactive Worldwide, Inc., David Kalinowski leads the organization in developing and implementing the strategies and tactics that are critical to providing world-class competitive intelligence research, training, and consulting services. A 30-year veteran in the CI field, David is a trusted advisor known for his skills in helping clients recognize and transcend their business and competitive challenges. He has directed CI research and consulting assignments for hundreds of domestic and international corporations across many industries. David received the SCIP Catalyst Award in 2005 for his outstanding contributions to our profession.