Webinar - Here, Near and Next: Why Your Business Needs More Than Monitoring to Win in 2020
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Webinar - Here, Near and Next: Why Your Business Needs More Than Monitoring to Win in 2020

When: Tuesday, March 3, 2020
11:00 AM Eastern
Where: United States
Contact: Michelle Winter

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Here, Near and Next: Why Your Business Needs More Than Monitoring to Win in 2020

As a researcher, analyst, strategist or insights leader prioritizing where to "place your company’s bets” are some of your most important decisions. Anticipating when, how fast, and why trends, customer needs, and markets will grow is critical to both your success and your company’s ability to innovate. Today you identify vulnerabilities and threats and monitor sources for patterns of disruption, trying your best to inform and protect your business. While this model is better than doing nothing, it is limited by your available resources – you simply can’t watch everything.

What if you could predict with 90% accuracy the disruptions that matter most to your business? Consider how you might reallocate your resources. Think of the competitive edge associated with more precisely predicting trends, consumer behaviors and winning ideas. Join us as we discuss why incorporating prediction markets into your competitive intelligence strategy is the key to winning in 2020 and beyond. Learn how your competitors are monitoring what’s here and near and predicting what’s next for their business.


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Peter Grimm, CEO, Cipher

A graduate of the US Naval Academy, with experiences ranging from clandestine support for Navy SEALs to authoring intelligence featured in the President’s Daily Briefing, Peter has a unique blend of national security and strategy consulting experience. He brings this to bear when helping companies identify, anticipate and prepare for market disruption. While at Deloitte Consulting, his clients relied on him to deliver competitive intelligence solutions to anticipate and capitalize on market opportunities. As the CEO of Cipher, Peter leverages his national security and corporate strategy experiences with the latest AI and Natural Language Processing technologies to help clients better understand their buyers, competitors and markets. He is a regular speaker at industry and competitive intelligence conferences around the world and passionate about helping clients make smarter, faster decisions.

Those interested in learning more on the topic of prediction markets and how to integrate them with your M/CI strategy should sign up for the 2020 Intellicon preconference workshop.

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