Webinar - SCIP UK Presents Using Competitive Intelligence to Drive Product & Business Strategy
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Webinar - SCIP UK Presents Using Competitive Intelligence to Drive Product & Business Strategy

 Export to Your Calendar 3/18/2020
When: Tuesday, March 18, 2020
11:00 AM Eastern
Where: This is a Virtual Event. Registration is Below
United States
Contact: Graeme Dixon

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Using Competitive Intelligence to Drive Product & Business Strategy

Presented by SCIP UK Chapter

In this webinar, you will learn best practices for leveraging competitive intelligence alongside customer and market data to inform product and business decisions. Key Take Aways include:

  • Deprioritize feature and service parity
  • Prioritize value and outcomes
  • Identify trends in value and outcomes
  • "Manage up" to drive change in your organization


By registering, you agree to adhere to our event policies.

Sterling Scott, Product Strategist, Skookum

Sterling Scott is a Product Strategist and intrapreneur at Skookum, a digital transformation agency in Charlotte, North Carolina that creates digital products and experiences. Before Skookum he was the Director of Marketing at Stratifyd, an AI-powered, CX software company and the Product Marketing Manager at MapAnything (now Salesforce Maps).

Outside of his full-time role at Skookum, he is also a product marketing consultant at MaaS Affect and an industry resource for nonprofits and public institutions

We are a global community of Intelligence Strategists - leaders who leverage insights and best practices to enable smart strategic choices and transformational growth.

SCIP - Strategic & Competitive Intelligence Professionals - 7550 IH 10 West, Suite 400 - San Antonio, TX 78229 USA

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