Webinar - Using Third Parties to Support Competitive Intelligence Activites
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Webinar - Using Third Parties to Support Competitive Intelligence Activites

When: April 15
12:00 PM Eastern
Where: United States
Contact: Michelle Winter

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Using Third Parties to Support Competitive Intelligence Activities 

Very few Competitive Intelligence (CI) units can operate completely with internal resources, and the most effect CI units engage multiple types of external support to achieve their goals. This webinar will discuss the differing kinds of external resources a CI unit should use, how to manage the external resources, how to integrate different CI resources into a cohesive whole, and how to select your third-party CI partners.

  • Identifying the “highest and best use” of the CI professional’s time and using that to identify what CI activities should be outsourced
  • Typical outsourced services, why they are outsourced and levels of service
  • What to expect from a third party partner
  • Integrating multiple third-party partner activities into unified CI cycles and reporting
  • How to select third party partners and what considerations should apply
The Webinar covers the basics behind effective third-party engagements and is intended to help new CI managers optimize their use of partners while remaining focused on the highest and best use of time.



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Erik Glitman, Fletcher/CSI

Erik founded Fletcher/CSI in 1988 and monitors all client activities to ensure they meet expectations and Fletcher/CSI’s quality standards. He has over 30 years of experience consulting on and managing key competitive intelligence projects that support clients’ strategic planning, sales, marketing, and growth initiatives. Erik regularly travels internationally to speak at industry events and facilitate strategy workshops. He also leads frequent webinars on Win/Loss Analysis. Erik has a BS in Environmental Studies from Johnson State College, a BS in Economics from the University of Vermont, and a MA in International Affairs from American University. He served as Secretary/Treasurer of the Board of Directors of Strategic and Competitive Intelligence Professionals (SCIP), and has written numerous articles on the integration of CI with strategy, tactics, sales, and development. Erik has also served as adjunct faculty at Champlain College, where he taught undergraduate courses in competitive intelligence.

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