Webinar - Integrating Primary and Secondary Data in to CI Operations
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Webinar - Integrating Primary and Secondary Data in to CI Operations

4/28/2020
When: Tuesday, April 28, 2020
12:00 PM Eastern
Where: United States
Contact: Michelle Winter

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FOR PROFESSIONALS NEW TO MI/CI

Integrating Primary and Secondary Data into CI Operations

Relevant Competitive Intelligence (CI) Data comes from many different sources. The most common, and easily accessed CI comes from secondary sources while the more insightful, harder to get CI comes from primary interviews. Placing too much emphasis on either primary or secondary sources is not a best practice for CI professionals. This session will discuss how to find an optimal middle ground for your CI efforts and how to best integrate both primary and secondary data into your CI operations.

WHAT YOU WILL LEARN
  • Benefits from primary and secondary data and the relative strengths of each
  • What can be obtained using secondary data sources and the pitfalls of relying too much on secondary data
  • What primary sources can provide that is unique and what sources or collection tools to avoid
  • Incorporating both sources in CI reporting for Newsletters and monitoring, In-depth reports, Ad-hoc research, and Conference attendance
  • Hybrid secondary data sources such as social media and how to leverage those sources to produce primary information
The webinar will use concrete examples of the data types and show how they can be integrated to produced robust CI and drive decisions.
 

 


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Erik Glitman, Fletcher/CSI

Erik founded Fletcher/CSI in 1988 and monitors all client activities to ensure they meet expectations and Fletcher/CSI’s quality standards. He has over 30 years of experience consulting on and managing key competitive intelligence projects that support clients’ strategic planning, sales, marketing, and growth initiatives. Erik regularly travels internationally to speak at industry events and facilitate strategy workshops. He also leads frequent webinars on Win/Loss Analysis. Erik has a BS in Environmental Studies from Johnson State College, a BS in Economics from the University of Vermont, and a MA in International Affairs from American University. He served as Secretary/Treasurer of the Board of Directors of Strategic and Competitive Intelligence Professionals (SCIP), and has written numerous articles on the integration of CI with strategy, tactics, sales, and development. Erik has also served as adjunct faculty at Champlain College, where he taught undergraduate courses in competitive intelligence.


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