Webinar - How to Activate Your Organization
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Webinar -  How to Activate Your Organization

 Export to Your Calendar 10/14/2020
When: Wednesday, October 14, 2020
12:00PM Eastern
Where: United States
Contact: Michelle Winter

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Activate Your Organization

Creating belief goes beyond communicating your strategy.

Learn to inspire & align your team to overcome the following:

  • Misalignment: Is a lack of agreement on what to do keeping you from acting?
  • Stalling: Are your team members struggling to execute against new opportunities?
  • Strategy Doesn’t Guide Action: Corporate strategy doesn’t guide exactly where to play and how to win

Join NewEdge's Mark Putnam and Brittany Kunkel as they explain how their Activation Framework™ helps mobilize your team with outputs that create belief:


  • Elements of Buy-in: People, process, outcomes and experience – different for everyone
  • Communicate: A guide to how we engage a broader team, across the organization
  • Understanding: What makes something inspiring, substantiated, unique and proven



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Meet Our Facilitators

Mark Putnam, Senior Advisor

Mark Putnam is a Senior Advisor with NewEdge who has worked with companies and organizations on innovation and growth strategy for over 10 years. In that time, Mark has been foundational in developing the Opportunity Thinking Growth System, which has been adopted by multiple Fortune 500 clients as their primary approach to innovation.
Mark advises clients on best practices in innovation, and how to integrate new tools and methods in and across functions. His experience includes companies such as PepsiCo, Harley-Davidson, DuPont, Danone, Mars, John Deere, The North Face, Lubrizol and Kellogg’s, and a range of industries from chemical and technology to food and beverage, CPG and more.
Mark has a degree from Washington State University in Marketing and Strategy and has spoken at numerous companies and industry events. He lives in Eastern Washington with his wife Sondra, two boys (Jude and Finn) and dog Carlos. In his spare time he enjoys music, woodworking and Seahawks football.

Brittany Kunkel, Senior Strategist

As a Strategist at NewEdge,Brittany works with clients across diverse industries including food, science + technology, textiles, and with most emphasis on energy, manufacturing and water. She has become heavily immersed in the energy and water space over the past two years; developing an expertise in current and future trends that are impacting both fields. Brittany graduated with a BA in Business Administration, followed by an MBA from Washington State University.

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