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Integrating CI into Scenario Planning
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When: Tuesday, September 27, 2016
12:00 PM
Where: This is a SCIP E-Learning Event. Access information will be sent upon completion of registration
United States
Contact: Michelle Winter

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Integrating CI into Scenario Planning (September)

This session will discuss the role of CI, and the benefits from including CI in the Scenario Planning process. Items covered include:
• How to include CI in scenario development
• What kinds of CI are useful in the scenario planning process
• Steps that promote CI thinking in the Scenario Planning process
• Actions to collect secondary and primary CI in scenario planning
• Recalibrating Scenarios to include CI
• Incorporating the competitor perspective and potential into scenario planning strategies

Using a set of demonstration examples, the session will compare CI influenced Scenario Planning with other forms to show how inclusion of CI makes for more robust strategies and stronger scenario planning results. Additional insight will be provided on hot to effectively present CI that adds to rather than detracts from the planning process.

Key take aways:
•Awareness of how incorporating CI into the scenario development produces more robust strategy
• Tools to keep CI in perspective during the scenario development and planning process
• Types of CI that add the most to the process and how to present that CI

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