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Win More Business: The Principles of Win / Loss Research - A SCIP E-Learning Event
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When: 12:00pm Eastern
12:00 PM
Where: This is an E-Learning Event - Access to the Program will be sent post registration.
United States
Contact: Michelle Winter

Online registration is closed.
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Win More Business:The Principles of Win / Loss Research

Presenter: Richard M. Schroder, Founder & President, Anova Consulting Group


Win / Loss research has become an essential tool in today’s competitive sales markets. Understanding what you and your team are doing well (or not so well) and what the competition is doing better will help you win more in new sales situations. This webinar is focused on how competitive intelligence professionals can most effectively utilize Win / Loss research. Learn about the benefits of Win / Loss, best practices for implementing a program or enhancing a current program, and how companies are learning more about the competition and increasing their sales effectiveness with the latest research techniques.



  • Identify who will benefit at your organization by conducting Win / Loss and using the research
  • Learn the ins and outs of Win / Loss research
  • Listen to different ways Win / Loss research can be timed and conducted to maximize results
  • Check out how data automation and self-service tools feed meaningful Win / Loss research
  • Find out the benefits of Win / Loss

Featured Members
Stephanie Hughes, Super-h, LLC2018 Innovations in Integrated Intelligence Award Recipient
Tracy A. Berry, ServiceMax, from GE Digital2018 Distinguished Member Award Recipient

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