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News & Press: Blog

Setting Up an Insights and Analytics Function

Thursday, September 6, 2018  
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Engage in an interactive two day program where one will learn how to design and build an organization from start to finish for both a startup organization and a large multinational situation.

 

Facilitators:

Nanette Bulger, CEO, SCIP

Ben Wunderman, Competitive Intelligence and Strategy Manager, Postmates

Michael O. “Coop” Cooper, Founder Innovators + Influencers

 

Day 1 - Building CI Functionality to Meet Today’s Market Dynamics

 

Making decisions that drive revenues are the key concern of company stakeholders, both internal and external. That means that decisions need to be driven by the holistic integration of insights to understand customers and the entire business eco system on a regional basis.

In this one day class, the attendee will learn the basics of building a comprehensive functionality for their organization that will focus on creating a competitive advantage by building a decision support system that provides analysis to underpin all critical decisions. The learnings covered in this class are applicable to both large and small start-up organizations and the applicable skills outlined are suitable for immediate implementation.

Day 2 - CI For Startups: Building for Growth & Change

 

This session will highlight how competitive intelligence can drive meaningful strategic insights for innovative startups, including those that are scaling rapidly. The focus of this presentation will be on establishing a startup competitive intelligence function, the role of CI within startups, selecting affordable and useful software tools, managing CI in a ‘mobile first’ market, and making intelligence relevant to agile teams.

 

Delivering Value and The Challenges of Interfacing with Executive Management

 

Whether you have a seat at the executive table or not, getting your point across and framing competitive intelligence insights and recommendations to achieve executive buy-in requires careful thought and consideration of your audience. Neuro-management allows you to communicate directly to people’s brains, by-passing their personalities, and addressing their resistance to change based on their attention span, information need and resistance.

 

To register and complete program details visit our event website here.

 


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