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Blog: Blog

Optimizing Competitive Intelligence Impact by Integrating Resources and Inuencing Stakeholders

Thursday, March 14, 2019  
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Optimizing Competitive Intelligence Impact by Integrating Resources and Inuencing Stakeholders


Full Press Release - Mar 14, 2019, SANTA CLARA, Calif., March 14, 2019 - The 34 Annual SCIP International Conference & Exhibition, themed Impactful Strategic and Competitive Intelligence as a Key Driver of Growth, will feature keynote sessions by Troy PfefferCompetitive Intelligence Director, Cintas, and Alfred ReszkaExecutive Director and Head, Strategic Business Intelligence, Merck. Pfeffer's keynote will provide insights and ideas to help participants integrate the many CI resources currently available th into a centralized and cohesive system. Reszka's capstone keynote will provide strategies to help participants affect the executive strategic decision-making process for optimal results.


The complete conference agenda and details for the 34th Annual SCIP International Conference & Exhibition can be found online at


Pfeffer will explain how to integrate the individual components of an intelligence function to create a strong, world-class intelligence system. Important takeaways from his keynote will include:

  • The necessary components required for new and existing intelligence functions
  • Proven ways to get the individual pieces working together to create even more actionable and sought-after intelligence deliverables
  • Insight on new areas of growth for even a well-advanced intelligence function

In his closing keynote, Reszka will discuss why CI professionals need an inuencing strategy to fully succeed and positively affect organizational decision-making. He will share the two major systems of thinking that surround decisions and examine different strategies that are tuned to create impact in each system. Key takeaways will include:

  • Characteristics and limitations of the Systems 1 and 2 thinking framework as part of the Decision Journey
  • Different communication strategies that can be leveraged to maximize impact on decisions at each stage
  • Personal success factors unrelated to intelligence that can inuence System 1 thinking (about you) and increase your odds of generating inuence

Spanning disciplines and industries, SCIP's Annual Conference will offer:

  • Business case studies, tools, methodologies, and new organizational models for success
  • Five track themes: The Fundamentals, Applications of Intelligence, Tech-enabled CI, Use Cases, and The Strategic Boardroom
  • Numerous networking and learning opportunities with an international group of C-suite executives, senior managers, and analysts


About Strategic and Competitive Intelligence Professionals (SCIP)

We are a global community of business experts across industry, academia, and government who come together to build and share strategic intelligence, research decision support tools, processes and analytics capabilities. The resulting collaboration of our membership supports strategy and other organizational disciplines to drive growth and competitive advantage. Our network of professionals stems from myriad organizations both profit and non-profit. Visit us at



Lisa Badolato, Director, Membership & Strategic Marketing,

Strategic and Competitive Intelligence Professionals (SCIP)

P: 703.739.0696 X108



We are a global community of Intelligence Strategists - leaders who leverage insights and best practices to enable smart strategic choices and transformational growth.

SCIP - Strategic & Competitive Intelligence Professionals - 7550 IH 10 West, Suite 400 - San Antonio, TX 78229 USA