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Blog: SCIP ID newsletter

Virtual Session Replay – Maximize Trade Show ROI

Wednesday, May 8, 2019  
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 Virtual Session Replay, SCIP Member Interview, Case Study

 

Virtual Session Replay – Maximize Trade Show ROI

In this recording, our discussion leader Erik Glitman of Fletcher/CSI cover hows to select shows, develop KIT/KIQs, and perhaps most importantly, what to do with the trade show findings to ensure they're absorbed.

GO DEEPERWorking with Friendlies at Trade Shows


SCIP Member Interview – Laurie Young, Lone Star

In this interview, we speak with Laurie about the importance of focusing on intelligence fundamentals even in this age of big data, why recognizing colleagues for the good work that they do is essential, and how her background in history has been helpful in connecting insights to strategy.

SHARE: One of greatest values of SCIP is the power of our member community. Are you interested in sharing your story, or nominating a colleague? Contact us.  




       7%     Premium enjoyed by companies that have effectively reduced the impact of bias on business investment decisions (McKinsey & Dr. Avner Barnea, SCIP Board member)


Case Study - Data-Driven Transformation In Marketing

This Forbes article provides an overview of how marketing teams can leverage the power of data analytics to transform marketing from content creation to client and experience management, even if you don’t have a data scientist on staff. To use data to inform strategic decisions, organizations will still need to bridge talent gaps around analysis and interpretation.

GO DEEPER: Best in Class Market Forecasting


 

more Calendar

9/18/2019 » 9/19/2019
Bootcamp - Foundations in Competitive Intelligence (CI 100) & Setting up the CI Function

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