WEBINAR REPLAY – Maximize your Trade Show CI ROI
In this recording, member Erik Glitman of Fletcher/CSI covers how to select shows, develop KIT/KIQs, and perhaps most importantly, what to do with the trade show findings to ensure they're absorbed and value is delivered back to your company.
RELATED READING: Working with Friendlies at Trade Shows
BLAST FROM THE PAST – Using Trade Show Intelligence to Increase Sales
In this article, member Dr. Jonathan Calof shows how intelligence can be used before, during, and after a trade show to positively impact their booth experience, the customer journey, and the likelihood that they will buy from your organization.
RELATED READING: Getting Increased Budget for CI & Event Intelligence
DATA POINT – Trade Show Economic Outlook
According to EXHIBITOR Magazine, nearly nine out of 10 marketing leaders are either "confident" or "extremely confident" that their trade show programs will achieve better results in 2019 than they did in 2018, citing everything from improved execution and enhanced lead tracking capabilities to new builds and better booth staffing as justifications for their positive outlooks.