WEBINAR – Use Enterprise Tools to Improve MI Deliverables
In this webinar, Aurelien Blaha of Digimind will show how market intelligence can increase its business value by connecting with other business tools in the enterprise such as collaborative platforms, CRM and data visualization tools. This integration helps your audiences consume content in the working environment they are familiar with. The session will include customer cases from various industries.
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WEBINAR – Using CI to Retain More Customers
Your customers may be with you now, but competitors are always knocking at their doors. How can you best prepare your organization to prevent future churn? In this webinar, Crayon's Ellie Mirman will dive into how CI professionals can use their work to help their businesses reduce churn and retain more happy customers, including best practices for turning CI into a customer retention strategy.
RELATED READING: Using Customer Insights in Your CI Strategy
TOOLKIT – Target Customer Framework
How much do you know about your competitors’ customers? Beyond the basics of buyer personas, do you understand – in depth – who your competitors are targeting and why? Click here to see the 8 steps you should take to understand how your competitors are targeting their customers.