New SCIP Brand & Website Launched
Thursday, November 21, 2019
Posted by: Cam Mackey
Strategic & Competitive Intelligence Professionals (SCIP) is proud to announce our updated branding and a new website for Intelligence Strategists, professionals in competitive & market intelligence, strategy, and related disciplines. Visit www.scip.org for more.
Driven by member research and a thorough strategic review, our new logo and brand emphasize the importance of growth and strategy being informed by intelligence and analysis, rather than gut feeling or the loudest voice in the room. The website was built to serve busy, on-the-go professionals around the world, who are just as likely to browse on their mobile phones at the airport as back at the office on a laptop.
According to SCIP’s Cam Mackey, “This is an exciting time in SCIP’s transformation. To best support our members and partners in an increasingly disrupted world, digital tools, content, and services are critical. While a new website is just one piece of the puzzle, it will make it easier for members to get value from SCIP wherever they are in the world. I’m proud of how the SCIP team pulled together to launch an entirely new site in 3 months.”
A few highlights on the new site:
Our work isn’t done – we’re working hard behind the scenes to bring the rich archive of CI Magazine articles to life, additional Topic Resource Centers, and more.