A New Generation of Intelligence Strategists
Wednesday, February 26, 2020
Posted by: Cam Mackey
Recently, I took part in a workshop training a fantastic group of emerging leaders in Growth Intelligence. I was reminded of one of the greatest privileges in working for a non-profit: witnessing the mission in action. For SCIP, our higher purpose is:
- Promoting the value of strategic choices driven by insights rather than by gut feeling, conventional wisdom, or the loudest voice in the room
Increasing members’ ability to use insights to drive growth and de-risk strategic choices
- Developing professional standards & ethical best practices
- Cultivating a powerful peer community
This workshop used to be called “Competitive Intelligence 101”, but it’s really about building the next generation of Intelligence Strategists, a term coined by Paul Santilli, Chair of our Member Advisory Board. These leaders are tasked by their companies with leveraging insights, and some pretty cool analytical skills, to help drive growth and de-risk strategic choices. Do they have “Intelligence Strategist” or “Growth Intelligence” on their business card? Nope. But then again, only a quarter of them had "Market Intelligence” or “Competitive Intelligence” in their titles at our workshop in Dallas. Appearances can be deceiving, and so can job titles.
Strategic decisions don’t happen in just one department, on a set schedule. So our workshop leader David Kalinowski of Proactive Worldwide offered a great deal of guidance on how to effectively navigate the complicated bureaucracies that often exist in our companies. The reason why is clear: great insights don’t help your organization if they sit on a shelf collecting dust, or buried in an inbox. It’s our job to ensure that the insights achieve their higher purpose of driving growth or de-risking strategic choices. And David did an outstanding job offering tools, best practices, and advice earned by 30+ years experience in the field. For those interested in best practices for Growth Intelligence, David will lead this workshop again on May 11 in Chicago, as part of IntelliCon.
Without further ado, it’s my pleasure and honor to recognize SCIP’s first class of Intelligence Strategists, each of whom has received their SCIP Competitive IQ certification, in the Foundations of Market & Competitive Intelligence. We look forward to supporting them as they advance in their careers, and to seeing them do great things.
- Eileen Bazin - Paychex
- Abby Brann - Vertex Aerospace
- Jeremy Clark - Lone Star
- Matt da Silva - Lone Star
- Chris Henson - Lone Star
- Aaron Janes - ProAg
- Jenny Jez - McLane Company, Inc.
- Dylan Kempf - McLane Company, Inc.
- Marie Korkus - Textron Inc.
- Ethan Lotufo - Nordson EFD
- Bianca Luo - Motorola Solutions
- Ryan Pollifrone - Lone Star
- Seth Rosen - Medallia
- Laura Schmitz - McLane Company, Inc.
- Bernita Vick - MPR Associates, Inc.