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Blog: Blog

New article from Liam Fahey provides a framework for members

Tuesday, June 16, 2020  
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Market & Competitive Intelligence Professionals

Decode the Competition's Value Proposition

This new article from Liam Fahey provides a framework for members to:

  • Systematically capture a rival's value proposition
  • Determine economic, functional, and emotional value from the customer's perspective
  • Assess the value proposition's ability to win in the marketplace

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5 Tips for Virtual Event Intelligence

Event Intelligence

Focus on "friendlies" (e.g. Level 1-2 connections on LinkedIn)

Event Intelligence

Networking & interviewing can still happen, but be flexible

Event Intelligence

Expect to accomplish 50% of what you would at an in-person event

Event Intelligence

Recruit additional colleagues to be part of the Event Intelligence team

Event Intelligence

Make a good impression with technology


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