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Blog: Blog

WOMEN IN CI - Conversation with Zena Applebaum

Monday, August 17, 2020  
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Market & Competitive Intelligence Professionals


A CONVERSATION WITH ZENA APPLEBAUM: "There are biases everywhere. There is gender inequality and pay equity issues across the board and CI is not different or unique. That said, I do believe that statistically women are known to be more compassionate and collaborative, though less confident. When taken together these can be great skills when applied to CI, however from a management opportunity and career path perspective, women still struggle more than men to get into the C-Suite."



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