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July 7th Webinar-Win/Loss and the CI Function

Wednesday, July 6, 2016  
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Webinar - Win/Loss and the CI Function

July 7, 2016
12:00 - 1:00 pm EDT
Click Here to register

Win/Loss is not for sales only. In this session we will explore how a common sales evaluation tool, Win/Loss, can be applied to the CI function. The discussion will review why Win/Loss should be incorporated into the CI function, aspects of Win/Loss can be adapted to CI collection, how to add CI specific collection elements into the Win/Loss process, and tools to incorporate the CI output of Win/Loss into strategic and tactical planning.


Key take-aways are:

  • Why Win/Loss should be a part of every CI function and how to build it into the CI operations
  • How to analyze Win/Loss results for CI impact
  • Steps to integrate Win/Loss results into the CI output
  • Tools to engage the sales team in the Win/Loss and CI process

Featured Members
Tracy A. Berry, National MI2018 Distinguished Member Award Recipient
Stephanie Hughes, Super-h, LLC2018 Innovations in Integrated Intelligence Award Recipient

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