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Ask Me Anything - Zena Applebaum
Ask Me Anything

AMAs let you ask questions to some of the most successful, accomplished, and interesting people in our community

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Each AMA will focus on a specific topic that's timely, important, and relevant to strategy and intelligence

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AMAs are either done live as a brief video interview, or in writing. AMAs are only available for SCIP members

Zena Applebaum


Zena Applebaum is a Competitive Intelligence strategist, legal industry observer, personal brand advocate changing the legal industry one design thinking workshop at a time. Zena is currently the National Director, Customer Insights & Success at Thomson Reuters in Canada. In her role she is responsible for client intelligence, market insights, and sales enablement across all market segments. Having pioneered the discipline of law firm Competitive Intelligence nearly 20 years ago, Zena shares her passion for the legal and CI industries as a speaker, writer and a contributor to blogs including 3 Geeks and a Law Blog.


In 2015 Zena was inducted as a Fellow of the Council of CI Fellows. She has been a sessional instructor the University of Toronto iSchool, Rutgers University and a guest lecturer at law schools across North America. Zena honed her CI skills leading Competitive Intelligence groups at two Global Large Law firms prior to taking on her current role.

SCIP AMA - Ask Me Anything

Zena Applebaum of Thomson Reuters

LIVE - AUGUST 10 - 11:00am ET

Our next AMA with Zena Applebaum is titled Women in Competitive Intelligence.



Competitive Intelligence is a discipline that is part art and part science, and requires a “voice at the table”; a role that has traditionally been the domain of men. As more and more women break into CI and we begin to challenge the status quo around boardroom and corporate equality, it is important to not lose sight of the impact CI can have on the business.


This AMA will address how women assert their voices in competitive intelligence without compromising their vast and different skills sets. Also, what qualities women need to highlight to be successful when taking on a single project, a dedicated role or a career in competitive intelligence.

Register below, and submit a question for Zena to address in this exciting session. 




* Your name, company, or any other personal information will not be published. SCIP reserves the right to approve and edit all questions for clarity and length. 

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