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Best Practices - Maximize Your Trade Show Competitive Intelligence Efforts
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SCIP Webinar Replay

There are many different kinds of trade shows and how you collect CI from the different types of shows makes a difference in how effective your efforts are. In this webinar, our discussion leader Erik Glitman, CEO of Fletcher/CSI, covers:

  • How to select shows
  • How to establish KITs and KIQs
  • What to get from the show
  • How to engage the team in the process
  • How to structure the CI collection and sharing efforts.

We discuss tools and techniques that are useful in all trade shows as well as some that are more specialized (like medical congresses, user group events, industry showcases, and function focused shows). In this component, specialized tools for each will be discussed and the limitations of each covered. The webinar will wrap up with a short overview about what to do with the trade show findings to insure they are absorbed and shared with relevant stakeholders in the company. This last part is a key contributor to a successful trade show CI effort. This will go over how to structure read-outs, sharing findings and parsing out what goes to which groups. If a trade show is in your future, near term or longer, this webinar will give you insights into how to maximize your time at the show.

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SCIP - Strategic & Competitive Intelligence Professionals - 7550 IH 10 West, Suite 400 - San Antonio, TX 78229 USA