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Competitive & Market Intelligence Topic Hub
Growth Intelligence
There are numerous definitions for strategic, market & competitive intelligence. Unfortunately, there is also a great deal of misunderstanding, especially about the scope and ethical nature of competitive intelligence. Here at SCIP, we're promoting the term Growth Intelligence:  
360 Degree View
Growth Intelligence takes an ecosystem view of an organization: markets, customers, competitors, megatrends, etc. It also bridges hindsight and foresight with insight
Filter Out the Noise
We’re awash in information. Intelligence Strategists reduce a sea of data to critical insights that inform decisions to drive growth and de-risk strategies
Intelligence Strategists use a variety of tools and techniques to expose frailties in strategies and value propositions (even if that leads to uncomfortable conversations with management)
Element of Surprise
Growth Intelligence can help an organization disrupt markets and win share. Without it, organizations may miss warning signs and be blindsided
Organizationally Aligned
Intelligence Strategists support numerous stakeholders (e.g. sales, strategy, marketing, product management, etc.) in the growth value chain
Just in Time
By leveraging outstanding communication skills and technology, Intelligence Strategists deliver the right insight to the right person at the right time
Unimpeachable Ethics
Growth Intelligence is grounded in the ethical collection and use of information (see our Code of Ethics for more)
Whether organizations choose to have a centralized function, or fragment responsibilities across other functions, effective Growth Intelligence is a strategic advantage. Without it, companies fly blind when making critical growth, strategic, and investment decisions.
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“We won’t succeed in Intelligence siloes. CI Practitioners need to expand their value with a 360-degree understanding of everything that contributes to a growth-centric strategy.”
Paul Santilli
Chairperson - SCIP Member Advisory Board
Hewlett Packard Enterprise

Decisive competitive intelligence

We are a global community of Intelligence Strategists - leaders who leverage insights and best practices to enable smart strategic choices and transformational growth.

SCIP - Strategic & Competitive Intelligence Professionals - 7550 IH 10 West, Suite 400 - San Antonio, TX 78229 USA