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Competitive & Market Intelligence Topic Hub
Growth Intelligence
There are numerous definitions for strategic, market & competitive intelligence (SMCI), but there are several common threads:
360 Degree View
It takes an ecosystem view of an organization: markets, customers, competitors, megatrends, etc. It also bridges hindsight and foresight with insight
Filter Out the Noise
We’re awash in information. Intelligence Strategists reduce a sea of data to critical insights that inform strategic decisions
Evidence-Based
Intelligence Strategists use a variety of tools and techniques to expose frailties in strategies and value propositions
Element of Surprise
Growth Intelligence can help an organization disrupt markets and win share. Without it, organizations may miss warning signs and be blindsided
Organizationally Aligned
Intelligence Strategists support numerous stakeholders (e.g. sales, strategy, product development, etc.) in the growth value chain
Just in Time
By leveraging outstanding communication skills and technology, Intelligence Strategists deliver the right insight to the right person at the right time
Unimpeachable Ethics
Growth Intelligence is grounded in the ethical collection and use of information (see our Code of Ethics for more)
Whether organizations choose to have a centralized function, or fragment responsibilities across other functions, effective SMCI is a strategic advantage. Without it, companies fly blind when making critical growth, strategic, and investment decisions. In this sense, SMCI is truly Growth Intelligence.
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“We won’t succeed in Intelligence siloes. CI Practitioners need to expand their value with a 360-degree understanding of everything that contributes to a growth-centric strategy.”
Paul Santilli
Chairperson - SCIP Member Advisory Board
Hewlett Packard Enterprise
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SCIP - Strategic & Competitive Intelligence Professionals - 7550 IH 10 West, Suite 400 - San Antonio, TX 78229 USA