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Event & Trade Show Intelligence Topic Hub

Maximize your Trade Show Intelligence ROI

Erik Glitman (Fletcher/CSI)

All trade shows are not created equal. This webinar provides an overview of several tools and techniques that members can use to get the most bang for the buck, depending on the type of event. We also include recommendations on sharing insights with key stakeholders in your company, to get the greatest ROI. 

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Holistic Event Analysis

By tracking pre- and post-event announcements and developments, Event Analysis can give businesses a holistic, 360-degree view of an event.

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Technology & Trade Show Intelligence

The amount of information you can get from a show continues to grow and, with it, the opportunity for developing valuable intelligence. At the same time, there is continual development in the software that can help us at the trade shows.

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RESOURCE GUIDE

A Comprehensive Guidebook Available Free to SCIP Members

Organized in six sections, this SCIP resource guide provides an overview of conference and trade show intelligence, and best practices pre-, during, and post-event. It also contains case studies illustrating how to approach, implement, and apply the results of an event collection effort. Collectively, members will find plans, processes, stories, advice and templates — everything you need to maximize your intelligence time and spend.

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POPULAR RESOURCES (Click to Expand)

by Jonathan Calof

There's no better place to engage in customer intelligence than a trade show. This article provides a framework for working with various event segments to develop robust customer intelligence.

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by Jonathan Calof, Greg Richards, and Laurent Mirabeau

World class competitive intelligence and well integrated informal external monitoring practices helped propel Nortel to the top of its industry. Conversely, our study also shows how a reduction in these capabilities contributed to the demise of Nortel.

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by Jonathan Calof and Greg Richards

Business analytics, big data, and trade show intelligence are natural partners, and this article provides steps to develop an event intelligence big data analytics plan.

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by Ruben Arcos

Sponsorship strategy formulation needs to be fed with intelligence, and CI can be a critical ally in shaping an effective strategy.

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by Jonathan Calof

This article summarizes key resources, tool, and best practices for maximizing the ROI of your event intelligence program.

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by Jonathan Calof

While they often don't, competitive intelligence professionals need to play a central role in their organization's event management process. Otherwise, sales teams will be shooting in the proverbial dark, without competitor profiles or a solid intelligence collection plan.

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by Stephen Hernan & Roni Kagley

Conferences and trade shows are invaluable opportunities for collecting primary research on your key competitors. However, without a formal process and oversight, you will almost certainly miss out on getting the critical intelligence you need to stay ahead of your industry rivals. This case study demonstrates how Rauland, a Division of AMETEK, Inc., created a formal trade show intelligence program for both US and international events. Key areas to be discussed include pre-conference planning, formalizing intelligence requirements, CI vendor selection, on-site collection management, and counter-CI training for employees.

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by Jonathan Calof

Technical events provide rich information for your technical intelligence program. Your R&D teams are an invaluable antennae to the science & technology world, and this article offers several ways to leverage them.

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by Glen Brynteson

Part of SCIP's Digital Learning online training curriculum, Leveraging a Trade Show Intelligence Program is a must-take course for professionals at all levels of an organization that will be presenting or in attendance.

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by Erik Glitman of Fletcher/CSI

If a trade show is in your future, near term or longer, this webinar will give you insights into how to maximize your time at the show.

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FEATURED EXPERT - JONATHAN CALOF

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