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Event & Trade Show Intelligence

Maximize your Trade Show Intelligence ROI

Erik Glitman (Fletcher/CSI)

All trade shows are not created equal. This webinar provides an overview of several tools and techniques that members can use to get the most bang for the buck, depending on the type of event. We also include recommendations on sharing insights with key stakeholders in your company, to get the greatest ROI. 

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Two Days Packed with Everything You Need to Turbocharge Your Career

To excel as a strategic intelligence professional, it's essential to understand and excel at the fundamentals. This workshop, SCIP Foundations: The Fundamentals of Market & Competitive Intelligence, is designed for those who are relatively new to CI (or veterans that could use a refresher). It consistently rates a 5.0 out of 5.0, and is packed with practical takeaways that, when applied, will help increase your personal effectiveness. All participants who satisfactorily complete a test at the end of the workshop receive their SCIP Strategic Intelligence Certificate.

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A Comprehensive Guidebook Available Free to SCIP Members

Organized in six sections, this SCIP resource guide provides an overview of conference and trade show intelligence, and best practices pre-, during, and post-event. It also contains case studies illustrating how to approach, implement, and apply the results of an event collection effort. Collectively, members will find plans, processes, stories, advice and templates — everything you need to maximize your intelligence time and spend.

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by Jonathan Calof

There's no better place to engage in customer intelligence than a trade show. This article provides a framework for working with various event segments to develop robust customer intelligence.

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by Jonathan Calof, Greg Richards, and Laurent Mirabeau

World class competitive intelligence and well integrated informal external monitoring practices helped propel Nortel to the top of its industry. Conversely, our study also shows how a reduction in these capabilities contributed to the demise of Nortel.

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by Jonathan Calof and Greg Richards

Business analytics, big data, and trade show intelligence are natural partners, and this article provides steps to develop an event intelligence big data analytics plan.

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by Ruben Arcos

Sponsorship strategy formulation needs to be fed with intelligence, and CI can be a critical ally in shaping an effective strategy.

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by Jonathan Calof

This article summarizes key resources, tool, and best practices for maximizing the ROI of your event intelligence program.

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by Jonathan Calof

While they often don't, competitive intelligence professionals need to play a central role in their organization's event management process. Otherwise, sales teams will be shooting in the proverbial dark, without competitor profiles or a solid intelligence collection plan.

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We are a global community of Intelligence Strategists - leaders who leverage insights and best practices to enable smart strategic choices and transformational growth.

SCIP - Strategic & Competitive Intelligence Professionals - 7550 IH 10 West, Suite 400 - San Antonio, TX 78229 USA