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In-Person Workshops & Training

In-Person Training

Multiple Certificates Available

Our workshops are immersive and hands-on 1-2 day experiences, focused on the tools and best practices you need to provide your organization with strategic advantage and growth. Our world-class instructors use case studies and table-top exercises rather than abstract theory. All participants receive a subject-matter certificate (after the completion of an exam).


Upcoming Workshops 

The workshops are designed in modules, starting with Foundations in Competitive & Market Intelligence. Once you have your Foundations Certificate, pick other workshops to get the tools and best practices you need.

Get Your SCIP Professional Certificate

Participants at the most recent iteration of this workshop rated it a 4.9 out of 5, calling it packed with useful strategies, tools, and practical takeaways. Attendees will build knowledge and skills that add value for both themselves and their organizations, and learn a roadmap based on the fundamental competencies of what it takes to be a successful strategic, competitive & market intelligence professional. Attendees participate in breakout exercises, role-playing, and other hands-on activities.

This workshop is designed for those who are relatively new to competitive & market intelligence. 

KEY TAKE-AWAYS
  • Learn and apply an intelligence capability model to build your CI/MI function
  • Understand approaches to manage stakeholder expectations
  • Gain insight on conducting secondary and primary research
  • Hear a process to build a network
  • Develop skills to improve analysis
  • Outline the elements of an early warning program
  • Demonstrate the value of CI/MI
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    Don't Fly Blind With a Fragile Strategy

    Many companies look at external dynamics as an afterthought and factor them in after decisions are made, essentially “driving blind” and hoping their strategies work. War games are a tool to help business leaders think through their strategy formulation and likely external moves of key stakeholders in a controlled environment. They enable key business decisions to be made in a more systematic and informed manner by role playing the key players’ reactions in the marketplace, to really understand their intentions and where are the real opportunities in the marketplace. It will extensively use practical case examples and group exercises. This interactive workshop will develop your understanding of the concepts of war games, the process, and the different types of games. You will also examine how to plan, execute and deliver a war game.

    This workshop is designed for those who are relatively new to competitive & market intelligence. Participants at a recent iteration of this workshop rated it a 4.8 out of 5.

    KEY TAKE-AWAYS
  • The fundamentals of war games and how they are used in business to solve problems
  • A blueprint to create a war game: scoping, stakeholder identification, and preparation
  • Techniques to conduct a war game: Roles & responsibilities, scheduling & facilitation
  • Best practices to follow-up and ensure greatest impact/ROI
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    Program a Resilient Growth Strategy % Deliver Measurable Business Value

    Growth is the fundamental objective of every business executive client and should be the mission of every intelligence analyst and leader. But making growth a predictable, intentional process has been elusive and inconsistent for most managers and the CI teams that support them. This workshop will focus on the principles of growth as a general managerial science and as a specific application within the company you serve. Participants are encouraged to bring a market or competitive problem to work on collaboratively to make outcomes most relevant and tangible when they return to the office.

    This workshop is designed for those who have a solid foundation of competitive & market intelligence skills. Participants at a recent iteration of this workshop rated it a 4.9 out of 5.

    KEY TAKE-AWAYS
  • Understand how to analyze and apply the four growth curves to produce the performance results your management demands
  • Steps to create, test and support growth strategies that are intentional and predictable for your strategic business units
  • Insight into how KITs and KIQs are made relevant to executive decision makers as “control factors” that determine success
  • A CI program design focused on growth strategy that supports necessary strategic and operational key performance indicators (KPIs) that makes your results measurable
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    The overall goal of this workshop is to equip participants with practical, hands-on tools and techniques to achieve tangible, measurable bottom line impacts through their CI activities. Participants will walk away with a tested and proven CI tool box containing a multitude of effective CI collection, analysis and presentation templates as well as a set of best practices on how to achieve lasting C-suite visibility with continuously relevant, high impact strategic intelligence. We will focus on CI techniques and applications that help drive revenues and bottom line results at the tactical level. Specifically, we will discuss proven techniques in the areas of:

    KEY TAKE-AWAYS

  • Win/Loss tracking programs and Voice of the Customer
  • Pre-Sales intelligence programs
  • Insight into how KITs and KIQs are made relevant to executive decision makers as “control factors” that determine success
  • Building a high-impact early warning system
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    View Dates

    The overall goal of this workshop is to equip participants with practical, hands-on tools and techniques to achieve tangible, measurable bottom line impacts through their CI activities. Participants will walk away with a tested and proven CI tool box containing a multitude of effective CI collection, analysis and presentation templates as well as a set of best practices on how to achieve lasting C-suite visibility with continuously relevant, high impact strategic intelligence. Our focus will be on best practices in Achieving “More with Less” when budgets are tight and get visibility at the C-suite level.

    KEY TAKE-AWAYS

     

  • Demonstrate selected high impact/high value CI activities yielding a high ROI
  • Obtain a decision roadmap on how to decide when, whether and what kinds of CI activities to outsource for maximum impact
  • Learn how to balance primary vs secondary (publicly available) data sources and analysis tools
  • Gain insights – via customer case studies – into what constitutes success in the C-suite and how to most effectively integrate intelligence into senior management’s decision cycle
  • How to evolve CI/MI from a reactive one that focuses on situational awareness to a strategic one that delivers proactive strategic advice based on HUMINT with proprietary informant networks
  • Learn how to effectively deliver value-added intelligence of strategic value to senior management by overcoming organizational, communications and/or analytic challenges.
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    View Dates

    SCIP offers its members numerous opportunities for training, education and certification. In addition in-person workshops, you can get training though SCIP IntelliCon and online training in Competitive & Market Intelligence, Data Analytics & Visualization, and Communications Effectiveness through SCIP Digital Learning. Whatever type of learning format you're looking for, SCIP has you covered.

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    Interested in Online Self-Paced Training?

    We are a global community of Intelligence Strategists - leaders who leverage insights and best practices to enable smart strategic choices and transformational growth.

    SCIP - Strategic & Competitive Intelligence Professionals - 7550 IH 10 West, Suite 400 - San Antonio, TX 78229 USA