Competitive Intelligence Strategic Foresight
|Member Intel Q&A - Matt Keyes|
SCIP member Matt Keyes is Manager of Asset Protection at Wal-Mart Supply Chain. We recently spoke with Matt about how his operations background has given him a leg up in market intelligence, and how communication and influencing skills can help ensure an insight drives action.
I currently lead the competitive intelligence team for Brewer Science. We are a group of 5 and are responsible for everything from monitoring our current markets to identifying new growth opportunities and developing business plans to move them forward. Our customers are the executive team and we work cross functionally within the organization based off the needs of the project.
What was the reason that you got into intelligence?
CI was new to me when I joined Brewer Science in 2016. I came from an operations background where most of my focus was in the area of industrial engineering. In operations I found I was good at was being able to take data from multiple sources and compile it into a story. I could then translate this into process flows and plans for running an efficient facility. Moving into a CI role, I found myself doing the same thing but in a different environment. I'm bringing in data from customers, the market, government, etc. and determining what the opportunity or impact on our company will be. Then taking it a step further to "What should we do with this insight?"
What can CI leaders do to raise their influence and impact?
How do you see CI evolving over the next 5 years? What skills will be important?
What business buzzword do you see overused?
How has SCIP helped your career?
SCIP was the first conference I attend in my CI role. In a few short days I met several people who have had an incredible influence on my time in CI. I became a member of SCIP following the conference to stay informed and connected to the community. Over the past few years I have met new vendors, mentors, and friends through the organization.
One of greatest values of SCIP is the power of our member community. The experience, knowledge, and intellect of our members are unparalleled. To build off these strengths, SCIP is launching a program to highlight our members and the great work that they do. Are you interested in sharing your story? Please contact us to nominate yourself or a colleague.