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Crayon is a software-driven market and competitive intelligence platform that enables businesses to track, analyze, and act on market movements from their competitors, customers, and partners. Crayon’s platform leverages a combination of artificial and human intelligence to automatically capture and analyze messaging changes, deep product and service information, customer feedback, and much more.
Forrester Research named Crayon a Leader in their New Wave: Market & Competitive Intelligence Platforms report, and awarded Crayon the best possible score in every artificial intelligence and machine learning category. Forrester also noted that Crayon is differentiated in catching and annotating changes to the complete domain of a company website, including a company’s deep website pages. Fortune 500 companies and emerging startups alike use Crayon’s solution to programmatically analyze their competitors’ movements and deliver actionable insights across the business to enable sales, improve marketing performance, inform product strategies, and drive revenue.