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Proactive Worldwide is a global decision support, research and consulting firm that provides evidence-based strategic intelligence anchored by primary research. For over 25 years, our multi-lingual professionals have assisted clients with competitive research studies and custom benchmarking services related to market and competitive positioning, market entry and defense strategies, customer insight analysis, and competitive monitoring and alert programs. Our market and competitive intelligence professionals conduct various training workshops and lead clients through war gaming and scenario planning exercises to pressure test their business strategies and ensure they stay Out in Front® of their competitors.
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A Complete Guide to Competitive Intelligence: From seamless sales operations to savvy social media usage, innovative marketing campaigns to effective go-to-market structures, some companies just always seem “one step ahead.” How do they do it? What competitive advantages do these organizations maintain — and are they immutable, something others can aspire to but never surpass?
The Risks of Not Doing Thorough Market Research: Understanding the importance of market intelligence is the difference between strategic, competitive organizations turning their ideas into profit and those playing a continual guessing game. Before committing substantial resources — indeed, the future of your business — into the launch of a new product, service or branding endeavor, you must conduct intensive research into how customers will respond to that endeavor. Targeted market intelligence is how.