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Lone CI Manager

INSIGHTS FROM SCIP

The Lone Marketing/Competitive Intelligence Manager: Making It Work

In this article from a recent CI Magazine, we address the following issues:

  • Best practices and common failure points of a one person shop
  • Steps to educate, show value, and market that value internally to justify additional investment
  • How to collaborate with and support other functions

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SCIP - Strategic & Competitive Intelligence Professionals - 7550 IH 10 West, Suite 400 - San Antonio, TX 78229 USA