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Best in Class Market Forecasting
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Best in Class Market Forecasting 

In this article from a recent CI Magazine, we address the following issues:

  • How do I inject data analytics into the forecasting process?
  • How do I understand new markets where we have limited knowledge?
  • How can I be confident that a trend is not a ‘one off’ but here to stay?
  • How do I deal with change and unknowns, like a new entrant?

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