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Customer Experience Intelligence Topic Hub

Customer Intelligence

This page pulls together relevant content on Customer Intelligence from webinar replays, articles and research papers, case studies, and more. We also have included select content from our sponsors and partners that are relevant to this topic. Make sure to also check out our Topic Hubs for Event Intelligence, Win/Loss, and Social/Web Intelligence. 

Using Competitive Intelligence to Produce Award Winning Customer Experiences

This deck unwraps the secrets on how to use intelligence effectively in an omnichannel environment, creating experiences that will make customers go “wild” with brand love!.

How to Use Competitive Intelligence to Retain More Customers

Do you know that over 90% of churned customers move to a competitor? Your customers may be with you now, but competitors are always knocking at their doors.

Mapping Customer White Space for Growth

Companies that don’t adopt AI-driven customer white space models risk losing out on keeping their core business healthy while expanding into new markets.

Integration of Customer Insights, Experience, and CI

MI/CI teams are moving towards integrating functions and practice models to provide effective support to decision makers.

Mixing Customer Experience & Market Intelligence for Competitive Advantage

As products are increasingly homogeneous, differentiation through the customer experience has never been more critical.

Customer Journey Maps

The intelligence opportunities inherent in the customer journey are significant. This article provides an overview of how to map the customer journey and then to glean actionable insights.

What it Takes to Win with Customers

How can you tell if your organization is focused on winning with customers? Ask yourself: Do our customers make more money doing business with us?

Leveraging the Power of the Brand for Pricing

How much would a customer be ready to pay more for on the account of brand equity?

Using Customer Feedback to Develop 360 Intelligence

Product and service feedback, when synthesized with secondary data sources,can provide an even more complete picture of their customers, competitors and market position.

Strategic & Financial Importance of the Customer Journey

Customer-centricity sounds great - but how can you prioritize it given all the other competing business needs?

Customer Insights as an Integral Part of Your CI Model

The CI practitioner of the 21st Century will have to adapt and recognize that the traditional ways of gathering and developing CI Action Plans is different from how things were done 20 years ago.

How Customer Insights, Design Thinking, and Pizza Attracted Millennials

This case study shows how a bank used one of its first design thinking and agile projects to increase relevance and value to Millennials.

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