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Functional Strategy & ROI Topic Hub

Functional Strategy & ROI Topic Hub

This page pulls together relevant content on Functional Strategy & ROI from webinar replays, articles and research papers, case studies, and more. We also have included select content from our sponsors and partners that are relevant to this topic. 


COVID-19 isn't the first major disruptive event our world has seen, nor will it be our last. In times like these, historical intelligence and traditional and organizational structures are of little use.

State of Competitive Intelligence

Learn the best practices, challenges, and opportunities that exist in helping their companies drive growth and reduce risk in strategic choices.

Using Third Parties to Support Competitive Intelligence Activites

This webinar will discuss the differing kinds of external resources a CI unit should use, how to manage the external resources, how to integrate different CI resources into a cohesive whole, and how to select your third-party CI partners.

Using Competitive Intelligence to Drive Product & Business Strategy

Learn best practices for leveraging competitive intelligence alongside customer and market data to inform product and business decisions.

Asking for Budget in a Recession

With a better understanding of the budgeting process, CI professionals may have success tapping into a wider pool of budget dollars throughout the company.

Competitive Intelligence is Maturing

This report aims to uncover the trends, best practices, and benchmarks in the field of market and competitive intelligence from practitioners doing this work every day.

Design Thinking: New Mindset for CI

A Design Thinking mindset helps us deal with complexity and upgrades our ability to communicate without over-simplifying complex problems.

Building a World-Class CI Function

World-Class corporate CI teams have morphed in size over the years. Teams have expanded, contracted and in some cases disappeared.

Find a Provider

Use our Key Provider Index to find a firm to help support your journey towards World-Class.

Sample Job Descriptions

SCIP has prepared a library of representative job descriptions, covering common roles in Market and Competitive Intelligence.

ROCI: Framework for Determining Value

This article provides several robust frameworks for measuring the financial, strategic, and culture impact of CI.

Innovative Analytical Techniques to Drive Value

Every CI professional is familiar with Porter's Five Forces, SWOT, or STEEP. What other frameworks can we borrow from other disciplines?

Insight Through Open Intelligence

Speed of change and increasing complexity of data will require a rethink of how we develop intelligence. Open Intelligence provides an approach for addressing these challenges.

Selecting the Right Organizational Model

This seminal CIM article reviews several models leaders should consider for their Growth Intelligence function.

The Kodak CI Story

Popular opinion is that Kodak missed the digital boat. This case study outlines critical lessons for all industries facing transformation and uncertainty.

Building a Competitive Intelligence Function

This book, written by some of the world's leading experts in the field, provides a step-by-step guide for creating a function that enables tangible business value.

World-Class Intelligence Programs

This foundational article describes the characteristics of a world-class intelligence function.

The Roadmap to World-Class

This article reviews existing CI assessments and proposes a roadmap and maturity model for a world-class CI function.

Lessons Learned from Procter & Gamble

Building a successful CI function requires a mission focused on helping the organization win.

Becoming The Brain of Your Company

By creating an open organization, optimizing information flow, and using ML/AI, CI should position itself as the brain of the company.

We're Doomed Without Strategic Collaboration

Successful CI functions pursue collaboration strategically, intentionally, and with an eyes towards impact.

The Lone CI Manager's Lifeline

Lone managers need to be renegades: challenge conventional wisdom, question assumptions, and buck the company line.

Marrying Intel & Innovation

"Chief Intel" should be responsible for calibration both intelligence and decisionmaking processes with a company’s future prosperity in mind.

Integrating CI with Strategic Market Planning

When CI/MI/BI fall under the corporate umbrella and are considered "overhead" rather than a critical player in business planning, watch out.

Organizational Intelligence Practices

The intelligence of an organization depends on how it handles information, culture, knowledge and strategies to stay competitive through innovation and operational excellence.

We are a global community of Intelligence Strategists - leaders who leverage insights and best practices to enable smart strategic choices and transformational growth.

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