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Primary & Secondary Research
This page pulls together relevant content on Primary & Secondary Research from webinar replays, articles and research papers, case studies, and more. We also have included select content from our sponsors and partners that are relevant to this topic. Make sure to also check out our Topic Hubs for Customer Intelligence, Event Intelligence, Win/Loss, and Social/Web Intelligence.
Learn how to find an optimal middle ground for your CI efforts and how to best integrate both primary and secondary data into your CI operations.
This case study explores ways in which a CI function can add lasting value by leveraging mixed-methods research and merging qualitative, quantitative, and CI data to help leaders solve business challenges.
This article examines the issues surrounding primary data collection, the four critical success factors for implementation, and obstacles and benefits to leveraging your employees.
Most of today's buzzwords come from the digital front (e.e. AI, data analytics, etc.). We've forgotten to put our money on the most valuable, solid, winning horse in the race: human intelligence.
Data and insight quality can vary wildly across national and cultural borders. This case study shows how to develop insights in the face of imperfect data.
This deck examines best practices (beyond project management basics) to deliver results while managing several stakeholders, differing research interests, and multiple deliverables.
Savvy business professionals employ elicitation, from interviewing prospective employees to working trade show floors, gathering facts that propel game-changing decisions.
The strategic decisions that corporations have to make are complex. The more power we give a single individual in the face of complexity and uncertainty, the more likely it is bad decisions will get made.
This study develops a 3D perspective on the target: emergency surveillance, probability control, and utility change, and outlines techniques to identify Early Warning parameters, and access unexploited Data Sources.
This article provides insight into how the skills and capabilities required to be successful as an investigative journalist aren't that dissimilar from those of a CI Research Analyst.