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Primary & Secondary Research Topic Hub

Primary & Secondary Research

This page pulls together relevant content on Primary & Secondary Research from webinar replays, articles and research papers, case studies, and more. We also have included select content from our sponsors and partners that are relevant to this topic. Make sure to also check out our Topic Hubs for Customer IntelligenceEvent Intelligence, Win/Loss, and Social/Web Intelligence.


Decisive competitive intelligence



Integrating Primary and Secondary Data in to CI Operations

Learn how to find an optimal middle ground for your CI efforts and how to best integrate both primary and secondary data into your CI operations.

Why Your Business Needs More than Monitoring to Win in 2020

In this recording, hear how your competitors are monitoring what’s here and near and predicting what’s next for their business.

Why Elicitation & Authentic Communication is More Important Than Ever Before

Navigating difficult conversations on challenging subjects with internal/external stakeholders.

Using Mixed-Methods Research to Deliver the Total Solution

This case study explores ways in which a CI function can add lasting value by leveraging mixed-methods research and merging qualitative, quantitative, and CI data to help leaders solve business challenges.

Find a Research Partner

Use our Key Provider Index to find a firm to help support your primary and secondary research efforts.

HUMINT and Private Sector CI

While you may be able to get 90% of your intelligence from open source public information, it’s that other 10% that very often proves to be the game changer.

Use HUMINT to Maximize Primary Data Collection

This article examines the issues surrounding primary data collection, the four critical success factors for implementation, and obstacles and benefits to leveraging your employees.

All That's Digital - The Importance of HUMINT

Most of today's buzzwords come from the digital front (e.e. AI, data analytics, etc.). We've forgotten to put our money on the most valuable, solid, winning horse in the race: human intelligence.

Interpreting Inconsistent Insights Across Geographic Markets

Data and insight quality can vary wildly across national and cultural borders. This case study shows how to develop insights in the face of imperfect data.

Successfully Managing Complex CI Projects

This deck examines best practices (beyond project management basics) to deliver results while managing several stakeholders, differing research interests, and multiple deliverables.

Elicitation - Applying HUMINT to Business

Savvy business professionals employ elicitation, from interviewing prospective employees to working trade show floors, gathering facts that propel game-changing decisions.

8 Crowdsourcing Competitive Intelligence

The strategic decisions that corporations have to make are complex. The more power we give a single individual in the face of complexity and uncertainty, the more likely it is bad decisions will get made.

How the Golden Interview Can Improve Primary Intelligence

This article outlines 3 analytical frameworks companies can use to improve the insights they derive from primary phone interviews.

Human Intelligence Influence Network

This study develops a 3D perspective on the target: emergency surveillance, probability control, and utility change, and outlines techniques to identify Early Warning parameters, and access unexploited Data Sources.

How Strong is Your Human Network?

Actively cultivating and managing a human network isn't as easy as published sources. This article provides best practices for doing so efficiently.

Does your research need revving?

Be honest. How confident are you that you're employing research best practices?

Research Analyst=Investigative Journalist

This article provides insight into how the skills and capabilities required to be successful as an investigative journalist aren't that dissimilar from those of a CI Research Analyst.

Are Your Research Tools Getting in Your Way?

Most of us are familiar with competitive blindspots. But have you considered how your own research tools might be blinding you?

Assess the Validity of Your Human Sources

Regardless of the type of research you're doing, whenever you talk to a person, you need to gauge their credibility.

Primary Source in a Collection Plan

By developing an intelligence collection plan and managing it correctly, you will more effectively support the goals of your organization.

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