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Sales Intelligence & Win/Loss Topic Hub
This page pulls together relevant content on Sales Intelligence & Win/Loss from webinar replays, articles and research papers, case studies, and more. We also have included select content from our sponsors and partners that are relevant to this topic.
While many organizations still focus on that initial price, companies that are buying and/or selling based on value and Total Cost of Ownership have a clear, demonstrable competitive edge.
Our authors outline the anatomy of a great sales battlecard, including how to use them to drive the maximum benefit for sales, marketing, the C-Suite, and beyond.
By committing to a prospect feedback loop including both qualitative and quantitative data, companies can more accurately make enhancements at all levels of their organization.
Using customer intelligence, the PTW analyst deduces the customer’s true buying behavior – when and under what circumstances is the customer willing to pay a price premium.