- Virtual Education
|Virtual Workshop Foundations of Market & Competitive Intelligence|
Foundations of Market & Competitive Intelligence
VIRTUAL WORKSHOP - SOLD OUT
Turbocharge Your Career ... From Your Home!
For 90% of businesses, competition is getting tougher. Unfortunately, professionals often stumble with the foundations: diagnosing stakeholder needs, managing expectations, conducting analysis, building a network, and demonstrating ROI. This virtual market & competitive intelligence training workshop will focus on critical skills, practices, and tools that participants can immediately use to develop and implement an intelligence strategy that drives business growth and supports corporate objectives.
This is an interactive, roll-up-your sleeves working session, not a long webinar
Nearly 1,000 MI/CI professionals have taken this training, rating its value a 4.92 out of 5
Tools You Can Use
Use breakouts to get hands-on experience using tools you can immediately apply to your company
Don't Reinvent the Wheel
Learn best practices for building and running an outstanding program, as well as common pitfalls
Maximize Your Training Budget
No airfare, hotel, meals or time out of office gets you the most for your training dollar
All attendees who complete the Workshop and pass a test receive a SCIP Competitive IQ certification
What Our Participants Say
I've taken a number of different classes over the course of my career, but this has been one of the very few where I believe got what I paid for. I would have paid 10X for the amount of valuable insight and information that was shared..
Strategy & Intelligence Manager
Huntington Ingalls Industries
The SCIP workshop is a great forum for practitioners of Strategy and Competitive Intelligence. There's great value.
Market & Competitive Intelligence Manager
This was an excellent course and well worth the financial commitment, and most importantly well worth my time. I really appreciate David's energy, expertise, and willingness to answer questions and encourage discussion.
Business Intelligence Manager
The sessions were informative, well-paced, and engaging. The break-out sessions were very thoughtful. Adding anecdotes throughout the presentation added further perspective to the material and its place in the real world.
Market Intelligence Director
SCIP's training left me feeling armed with techniques and tactics to successfully implement a CI function, as well as a network to rely on for sharing best practices and tips. It was a wonderful experience and I know my management is ecstatic on my learnings.
Senior Market Intelligence Analyst
The workshop was an amazing experience - a great combination of gaining knowledge and developing actions you can immediately take at your company.
Market Intelligence Manager
This is the perfect course for those launching a new MI/CI capability, or new to the profession. The instructor clearly has 30 years of subject matter expertise and real-world experience.
Market Insights Manager
I really enjoyed this workshop. The content was very useful for understanding how to build out a MI/CI function and team and to understand the value of it. I look forward to more!
Senior Strategy Analyst
The workshop instructor was very engaging, and shared good real-world and practical examples. I left with specific analytical tools to implement.
Competitive Intelligence Analyst
What You'll Learn How to Do
Day 1 (11am - 1pm Eastern US Time)
Overview & Best Practice Strategies
Building the Intelligence Capability
Day 2 (11am - 1pm Eastern US Time)
Implementing a Value-Driven Intake Process
Managing Stakeholder Expectations
Day 3 (11am - 2pm Eastern US Time)
Developing an Intelligence Network
Delivering Impact through Analysis
Day 4 (11am - 1pm Eastern US Time)
Creating an Early Warning System
Demonstrating the Value of CI
BONUS: 3-4 weeks post-workshop
Implementation Support Q&A Session
Who Will Teach The Workshop
As co-founder of Proactive Worldwide, Inc., David Kalinowski leads the organization in developing and implementing the strategies and tactics that are critical to providing world-class competitive intelligence research, training, and consulting services. A 30-year veteran in the CI field, David is a trusted advisor known for his skills in helping clients recognize and transcend their business and competitive challenges. He has directed CI research and consulting assignments for hundreds of domestic and international corporations across many industries. David received the SCIP Catalyst Award in 2005 for his outstanding contributions to our profession.
Frequently asked questions
Who is this virtual workshop for?
This event is for those looking to launch or improve their organization's Market & Competitive Intelligence program, and those with 0 - 3 years experience in the profession. Most attendees work in Market or Competitive Intelligence, Business & Strategic Analysis, Marketing, Product Management, Information Management, Business Development, or Customer Experience.
Will I have to sit in front of my computer for 8 hours straight?
Most people don't learn effectively that way. To ensure that you're taking away ideas that you can put into action, the program will be broken into four modules of approximately two hours each, followed by a one-hour Implementation Support Q&A Session.
Will I have access to a recording?
No - since this is an interactive workshop, where participants roll up their sleeves and collaborate, protecting the privacy of those conversations is important.
How will this virtual session be interactive, instead of a long webinar?
Attendance will be capped, and registrations accepted on a first-come, first-served basis. In addition, participants will receive a Quickstart Toolkit, and exclusive access to the Implementation Support Q&A Session a few weeks after the Workshop is done. That lets you put the ideas into action immediately after the Workshop, and then get additional support through the Q&A Session.
What can I show my manager to convince them of the value of registering?
We've prepared some quick bullet points about the value to you and your organization - check it out below. Here's a video that describes the in-person version of this training - while the format is different, the best practices are the same.JUSTIFICATION LETTER