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Virtual Workshop Foundations of Market & Competitive Intelligence

Foundations of Market & Competitive Intelligence


Learn the skills, practices & tools critical to MI/CI success



Turbocharge Your Career ... From Your Home!

For 90% of businesses, competition is getting tougher. Unfortunately, professionals often stumble with the foundations: diagnosing stakeholder needs, managing expectations, conducting analysis, building a network, and demonstrating ROI.  This virtual market & competitive intelligence training workshop will focus on critical skills, practices, and tools that participants can immediately use to develop and implement an intelligence strategy that drives business growth and supports corporate objectives. 



 Interactive Exercises

This is an interactive, roll-up-your sleeves working session, not a long webinar

 Proven Curriculum

Nearly 1,000 MI/CI professionals have taken this training, rating its value  a 4.92 out of 5

 Tools You Can Use

Use breakouts to get hands-on experience using tools you can immediately apply to your company

 Don't Reinvent the Wheel

Learn best practices for building and running an outstanding program, as well as common pitfalls

 Maximize Your Training Budget

No airfare, hotel, meals or time out of office gets you the most for your training dollar

 Get Certified

All attendees who complete the Workshop and pass a test receive a SCIP Competitive IQ certification



What You'll Learn How to Do

Day 1 (10am - 12:30pm Eastern US Time)

Overview & Best Practice Strategies

  • Understand the Basics of MI/CI
  • Understand Important Industry Benchmarks
  • Learn 4 MI/CI Implementation Strategy Best Practices

Building the Intelligence Capability

  • Apply the Intelligence Transformation Framework
  • Discover the 3 Components of Your MI/CI Function Roadmap
  • Develop an Intelligence Capability Business Model
Day 2 (10am - 12:30pm Eastern US Time)

Implementing a Value-Driven Intake Process

  • Observe the 4 Laws of Project Management
  • Hear About 3 Scope-Creep Myths
  • Outline a 6-Step Process for Diagnosing Requests

Managing Stakeholder Expectations

  • How to Set Clear Expectations
  • Identify the 5 Critical Ways to Manage Expectations
  • Receive Action Steps to Successfully Manage Stakeholders
Day 3 (10am - 1:30pm Eastern US Time)

Conducting Research

  • Tips to Improve Secondary Source Searches
  • Consider Ethical Guidelines
  • Understand Primary Research Elicitation Techniques

Developing an Intelligence Network

  • Understand Importance of Internal & External Networks
  • Hear a 4-Step Process to Build Networks
  • How to Keep the Process Sustainable and Evergreen

Delivering Impact through Analysis

  • Learn About the 7 Hallmarks of Successful Analysis
  • Hear About 4-5 Critical Analytical Frameworks
  • Provide a Compelling Reader Experience
Day 4 (10am - 12:30pm Eastern US Time)

Creating an Early Warning System

  • Learn the 4 Steps to Develop a SEW Program
  • Obtain Practical Tips to Mobilize an SEW Capability
  • Understand How to Leverage Indicators Analysis

Demonstrating the Value of CI

  • Learn the 4 Core Elements to Demonstrate Value
  • Identify Potential Metrics to Show Value
  • Establish an Action Plan to implement the Return on Competitive Intelligence (ROCIĀ®) Framework
    ROCIĀ® is a registered trademark of Proactive Worldwide, Inc.


BONUS: 3-4 weeks post-workshop

Implementation Support Q&A Session

  • Working session to address questions and challenges encountered by participants
  • Sharing of lessons learned



Who Will Teach The Workshop

David Kalinowski


As co-founder of Proactive Worldwide, Inc., David Kalinowski leads the organization in developing and implementing the strategies and tactics that are critical to providing world-class competitive intelligence research, training, and consulting services. A 30-year veteran in the CI field, David is a trusted advisor known for his skills in helping clients recognize and transcend their business and competitive challenges. He has directed CI research and consulting assignments for hundreds of domestic and international corporations across many industries. David received the SCIP Catalyst Award in 2005 for his outstanding contributions to our profession.



We are a global community of Intelligence Strategists - leaders who leverage insights and best practices to enable smart strategic choices and transformational growth.

SCIP - Strategic & Competitive Intelligence Professionals - 7550 IH 10 West, Suite 400 - San Antonio, TX 78229 USA