This website uses cookies to store information on your computer. Some of these cookies are used for visitor analysis, others are essential to making our site function properly and improve the user experience. By using this site, you consent to the placement of these cookies. Click Accept to consent and dismiss this message or Deny to leave this website. Read our Privacy Statement for more.
Sales Battlecards Virtual Workshop

Sales Battlecards

VIRTUAL WORKSHOP - SEPTEMBER 9-10 & 16-17

Build a Comprehensive Program to Increase Sales Effectiveness & Revenues

 

 

Sales battlecards are one of the most important competitive intelligence deliverables because they clearly articulate a value proposition, help a firm win business, and show CI value in a demonstrable and measurable way. However, Sirius Decisions and IDC have independently shown that as much as 80% of marketing content sits unused by Sales, including battlecards. A few symptoms of a sub-par battlecard program:  

  • Outdated Format - Too many battlecards are two-page, static PowerPoint slides that are generic, static, and outdated.
  • Focused on the Wrong Thing - Many battlecards focus on features and benefits, rather than how to solve buyers' problems. 
  • Poor Adoption - Sales won’t use marketing collateral that is off-base, too general, or just not relevant. 
  • Organizational MisalignmentMany companies don’t have clear ownership of battlecards, so the opportunity falls through the cracks of the org chart.  
  • Insufficient Communication Even the best battlecard is useless unless it’s being used in the right way at the right point in the sales cycle.

There's a better way.  This virtual workshop will show you how to design a better battlecards strategy and program, how to build better battlecards, and how to increase the ROI that you get from this valuable tool. 

 

 Don't Reinvent the Wheel

Learn battle-tested best practices as well as common pitfalls to avoid

 Expect the Best

Our experts have decades of experience at companies like Cisco, NetSuite, and Juniper

 Learn by Doing

This is an interactive working session (breakouts, role playing, etc.), not a long webinar

 Maximize Your Training Budget

No airfare, hotel, meals or time out of office gets you the most for your training dollar


 

What You'll Learn How to Do

 

Build a better battlecards program (e.g. building a business case, senior leadership buy-in, determining who “owns” battlecards, role of technology in creation/sharing/updating, navigating complex sales/buying processes, etc.). We'll also cover where battlecards fit into the overall portfolio of CI activities. 

 

Build better battlecards (getting sales input on needs, understanding sales workflow, shadowing sales calls, the pros and cons of Static vs. Dynamic battlecards, managing complexity/information overload, etc.)

 

Increase ROI from battlecards (roll out & training, metrics & reporting, feedback loops, keeping momentum & adoption, tech & systems integration to reduce manual effort, etc.)

 

What's at stake? A recent client study revealed that sales people spend roughly two hours per week researching the competition, some even more. This means that a 100 person sales team spends over 10,000 hours per year researching the competition. Reducing that only in half would allow a firm to hire at least 2 full-time sales people to win business.

 

SCHEDULE

Wednesday September 9 (11:00am - 1:30pm ET)

Thursday September 10 (11:00am - 1:30pm ET)

Wednesday September 16 (11:00am - 1:30pm ET)
Thursday September 17 (11:00am - 2:00pm ET)


 

Meet Our Experts

Ed Allison

MAIN SPEAKER

Ed Allison

Founder

CompeteIQ

Clara Smyth

GUEST SPEAKER

Clara Smyth

Senior Competitive Intelligence Analyst

NetSuite

Juan Palma

GUEST SPEAKER

Juan Palma

Senior Competitive Analyst

Poly

Shannon Graham

GUEST SPEAKER

Shannon Graham

Vice President, Solutions Marketing

PGi

Sushen Dang

GUEST SPEAKER

Sushen Dang

Competitive Intelligence Analyst

CompeteIQ

Raj Madugula

GUEST SPEAKER

Raj Madugula

Founder

Kall Innovations

 

We are a global community of Intelligence Strategists - leaders who leverage insights and best practices to enable smart strategic choices and transformational growth.

SCIP - Strategic & Competitive Intelligence Professionals - 7550 IH 10 West, Suite 400 - San Antonio, TX 78229 USA