- Virtual Education
|Sales Battlecards Virtual Workshop|
VIRTUAL WORKSHOP - SEPTEMBER 9-10 & 16-17
Build a Comprehensive Program to Increase Sales Effectiveness & Revenues
Sales battlecards are one of the most important competitive intelligence deliverables because they clearly articulate a value proposition, help a firm win business, and show CI value in a demonstrable and measurable way. However, Sirius Decisions and IDC have independently shown that as much as 80% of marketing content sits unused by Sales, including battlecards. A few symptoms of a sub-par battlecard program:
There's a better way. This virtual workshop will show you how to design a better battlecards strategy and program, how to build better battlecards, and how to increase the ROI that you get from this valuable tool.
Don't Reinvent the Wheel
Learn battle-tested best practices as well as common pitfalls to avoid
Expect the Best
Our experts have decades of experience at companies like Cisco, NetSuite, and Juniper
Learn by Doing
This is an interactive working session (breakouts, role playing, etc.), not a long webinar
Maximize Your Training Budget
No airfare, hotel, meals or time out of office gets you the most for your training dollar
Reserve Your Seat Today
Participants get full access to the Live Workshop + Quickstart Toolkit + Implementation Support Session
REGISTER BY Aug 21: $399 (members) / $499 (non-members)
AFTER Aug 21: $499 (members) / $599 (non-members)
A few days before the workshop, we'll send you a confirmation email with login details. By registering, you agree to adhere to our event policies. To receive a refund, cancellation requests must be submitted by Aug 29 at Noon Eastern, less a $100 processing fee.
What You'll Learn How to Do
Build a better battlecards program (e.g. building a business case, senior leadership buy-in, determining who “owns” battlecards, role of technology
in creation/sharing/updating, navigating complex sales/buying processes, etc.). We'll also cover where battlecards fit into the overall portfolio of CI activities.
Build better battlecards (getting sales input on needs, understanding sales workflow, shadowing sales calls, the pros and cons of Static vs. Dynamic battlecards, managing complexity/information overload, etc.)
Increase ROI from battlecards (roll out & training, metrics & reporting, feedback loops, keeping momentum & adoption, tech & systems integration to reduce manual effort, etc.)
What's at stake? A recent client study revealed that sales people spend roughly two hours per week researching the competition, some even more. This means that a 100 person sales team spends over 10,000 hours per year researching the competition. Reducing that only in half would allow a firm to hire at least 2 full-time sales people to win business.
Wednesday September 9 (11:00am - 1:30pm ET)
Why Battle Cards, Why?
Thursday September 10 (11:00am - 1:30pm ET)
Battle Cards and Organizational Approach
Wednesday September 16 (11:00am - 1:30pm ET)
Battle Cards Specifics - Creating a Battle Card & Tying in other Sales Process like Win/Loss
Thursday September 17 (11:00am - 2:00pm ET)
Battle Card Long-term Success
Feedback on SCIP Workshops
I've taken a number of different classes over the course of my career, but this has been one of the very few where I believe got what I paid for. I would have paid 10X for the amount of valuable insight and information that was shared..
Strategy & Intelligence Manager
Huntington Ingalls Industries
The SCIP workshop is a great forum for practitioners of Strategy and Competitive Intelligence. There's great value.
Market & Competitive Intelligence Manager
This was an excellent course and well worth the financial commitment, and most importantly well worth my time. I really appreciate the instructor's energy, expertise, and willingness to answer questions and encourage discussion.
Business Intelligence Manager
The sessions were informative, well-paced, and engaging. The break-out sessions were very thoughtful. Adding anecdotes throughout the presentation added further perspective to the material and its place in the real world.
Market Intelligence Director
SCIP's training left me feeling armed with techniques and tactics to successfully implement a CI function, as well as a network to rely on for sharing best practices and tips. It was a wonderful experience and I know my management is ecstatic on my learnings.
Senior Market Intelligence Analyst
The workshop was an amazing experience - a great combination of gaining knowledge and developing actions you can immediately take at your company.
Market Intelligence Manager
This is the perfect course for those launching a new MI/CI capability, or new to the profession. The instructor clearly has 30 years of subject matter expertise and real-world experience.
Market Insights Manager
I really enjoyed this workshop. The content was very useful for understanding how to build out a MI/CI function and team and to understand the value of it. I look forward to more!
Senior Strategy Analyst
The workshop instructor was very engaging, and shared good real-world and practical examples. I left with specific analytical tools to implement.
Competitive Intelligence Analyst
I greatly enjoyed the workshop's methodical approach to scenario planning. Having an agile and quick process be a key deliverable of attending was extremely valuable.
I found the content very valuable, and have been able to immediately put much of it into place.
Senior Manager, Strategic Planning
With the information I received from this workshop, I should be able to implement an effective process in short order.
Competitive Intelligence Lead
Meet Our Experts
Senior Competitive Intelligence Analyst
Senior Competitive Analyst
Vice President, Solutions Marketing
Competitive Intelligence Analyst
Frequently asked questions
Who is this virtual workshop for?
This event is for creators of battlecards (typically, Product Management, Product Marketing, or Competitive Intelligence) and other key stakeholders (such as Sales, Sales Operations, Marketing, etc.)
Will I have to sit in front of my computer for 8 hours straight?
Nope. Most people don't learn effectively that way. To ensure that you're taking away ideas that you can put into action, the program will be broken into modules of approximately 2.5 hours each, followed by a one-hour Implementation Support Q&A Session.
Will I have access to a recording?
No - since this is an interactive workshop, where participants roll up their sleeves and collaborate, protecting the privacy of those conversations is important.
How will this virtual session be interactive, instead of a long webinar?
Attendance will be capped, and registrations accepted on a first-come, first-served basis. In addition, participants will receive a Quickstart Toolkit, and exclusive access to the Implementation Support Q&A Session a few weeks after the Workshop is done. That lets you put the ideas into action immediately after the Workshop, and then get additional support through the Q&A Session.
What can I show my manager to convince her of the value of registering?
We've prepared some quick bullet points about the value to you and your organization - check it out below.JUSTIFICATION LETTER