This website uses cookies to store information on your computer. Some of these cookies are used for visitor analysis, others are essential to making our site function properly and improve the user experience. By using this site, you consent to the placement of these cookies. Click Accept to consent and dismiss this message or Deny to leave this website. Read our Privacy Statement for more.
Upskilling Competitive Intelligence Virtual Workshop
Win Loss Training

Upskill Your Market & Competitive Intelligence Function


Best Practices for Delivering Maximum Impact Under Resource Constraints 



Like the organizations they work for, Strategy and Market/Competitive Intelligence teams are under enormous pressure to deliver tangible impact in this “new normal” business environment. However, if we're using the same playbook from last year, we might fail.  While much of the CI/MI toolkit is still relevant, progressive leaders are using the current crisis as an opportunity to learn new skills and techniques to help their organizations thrive in the face of disruption. 

This workshop will equip participants with best practices, tools and techniques to address two critical themes

  • "Doing More With Less" - In resource-constrained times, what are the highest impact activities to focus on?
  • "Upskilling" -  What innovative skills and techniques can I learn to maximize the value that those activities deliver to my organization?

Participants will walk away with a tested and proven toolbox containing a multitude of effective CI collection, analysis and presentation templates as well as a set of best practices on how to achieve lasting C-suite visibility with continuously relevant, high impact strategic intelligence.


 Don't Reinvent the Wheel

Learn battle-tested best practices as well as common pitfalls to avoid

 Real World Experience

We will feature best practices case studies from several leading organizations

 Learn by Doing

This is an interactive working session (breakouts, role playing, etc.), not a long webinar

 Maximize Your Training Budget

No airfare, hotel, meals or time out of office gets you the most for your training dollar


What You'll Learn How to Do


Shorten sales cycles through effective pre-sales intelligence programs

  • Learn how to shorten sales cycles, up the net new accounts win rate, and optimize your product’s GTM strategy tools
  • Receive specific examples of proven sales enablement tools and templates you can apply instantly to generate results for your sales force with maximum impact



Conduct highly effective Virtual Workshops as a key strategy enabler

  • Increasingly, teams are becoming more global in nature and often require participation in group activities remotely. In this session, we’ll provide actionable guidance on maximizing productivity and delivering an enjoyable experience for your future workshop participants
  • Learn best practices for both fully-Virtual and Blended/Hybrid Virtual & in-person team workshop models, including how to adapt core-facilitation capabilities to these new ways of working

Optimize your Go-To-Market strategy through Win/Loss and Voice of the Customer 

  • Uncover the real reasons why you are losing and winning deals
  • Leverage insights to optimize your GTM strategy, sales motion, value prop, sales strategy, etc to shorten sales cycles, retain customers, and enter new markets
  • Optimize sales messaging, street pricing, and marcom strategies



Implement early warning systems to mitigate risk and optimize opportunities
  • Learn about the benefits of implementing a systematic early warning system (EWS) that benefits cross-functional teams
  • Get illustrations of successful EWS programs in action
  • Understand how to create immediate and noticeable impact across different stakeholder groups to solidify the CI team’s “stickiness” and ensure increased funding


Meet Our Experts

Marc Limacher


Marc Limacher



August Jackson




We are a global community of Intelligence Strategists - leaders who leverage insights and best practices to enable smart strategic choices and transformational growth.

SCIP - Strategic & Competitive Intelligence Professionals - 7550 IH 10 West, Suite 400 - San Antonio, TX 78229 USA