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Virtual Event Archive

Webinar Replays

Miss a webinar? Not a problem - we record and archive most webinars and make them available for members to watch at their convenience. Click here for a list of upcoming sessions.

Foundations - Critical Building Blocks

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State of Competitive Intelligence

SCIP and Crayon teamed up to survey 1,000+ professionals involved in market and competitive intelligence to learn the best practices, challenges, and opportunities that exist in helping their companies drive growth and reduce risk in strategic choices.

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Turning Insights Into Action

Many CI units excel at data collection and analysis, but have limited impact on strategy and tactics. This webinar reviews what Intelligence Strategists can to do ensure that insights are driving strategy and tactics, delivering tangible value.

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Setting up a Competitive & Market Intelligence Function

For those starting or growing their CI function this is a must watch three part series, Part I - Elements, Part II - Strategies, and Part III - Operations. Learn the key elements that are needed for a CI unit to thrive in a competitive environment.

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Turning Insights Into Action

Many CI units excel at data collection and analysis, but have limited impact on strategy and tactics. This webinar reviews what Intelligence Strategists can to do ensure that insights are driving strategy and tactics, delivering tangible value.

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Best Practices Establishing a CI Function

In this webinar, Tracy Berry of ServiceMax will outline the tools and techniques she used to identify internal CI requirements, and best practices in building out a CI program using internal and external resources to address organizational needs.

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Maximize Trade Show Intelligence ROI

There are many different kinds of trade shows and how you collect CI from the different types makes a difference in your effectiveness. Learn about tools and techniques that are useful in all trade shows as well as some that are more specialized.

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Human Intelligence: Target Profiling Best Practices

The better we know how somebody feels, thinks, acts and reacts, the better. While intelligence outputs typically focus on the what, when, why, and how, understanding behavioral drivers give rich insights into a target.

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Counterintelligence Best Practices

Do you have an aggressive competitor trying to get your best secrets? If so, begin identifying what intelligence you most need to protect; identify proactive measures you can take know to hinder your adversary’s efforts.

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Strategic Agility & Decision Frameworks

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Become a Growth Champion with Superiority Analysis

Superiority Analysis can be a powerful tool for intelligence professionals to transform the value they deliver to their organizations, anticipating and choosing strategic growth outcomes while managing industry risks.

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How to Use a Black Hat to Enable Decision Making

Learn how to prepare for and run an effective Black Hat event to gain insight competitor behavior, and to generate actionable intelligence to enable leadership to make critical business decisions.

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Anticipate Disruption with Trend Analysis

Understanding market trends and their impact is critical. As disruption is the new norm, companies can no longer simply react quickly to market changes, they must anticipate them.

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Building a Competitor Product Matrix in a Complex Environment

In complex environments, relevant information can be scarce. This webinar offers an outline on how to build a simple yet effective, high-level and dynamic competitor product matrix, with limited information.

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Competitive Advantage via Competitor & Market Anticipation

Learn how to optimally, early and systematically detect competitors’ behaviors, sales motions and customer pain points, and anticipate market opportunities and competitors’ next moves as part of such an Early Warning system.

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Building Processes To Anticipate Early Warning Signs

This session provides best practices and recommendations for developing a sustainable early warning program that can help drive proactive decision making at the highest levels in your company.

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Customer Intelligence & Revenue Generation

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How to Use Competitive Intelligence to Retain More Customers

How can you best prepare your organization to prevent future churn? Dive into how CI professionals can use their work to help their businesses reduce churn and retain more happy customers.

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Win More Business with Win/Loss

Win/Loss research has become an essential tool in today’s competitive sales markets. Understanding what you and your team are doing well (or not so well) and what the competition is doing better will help you win more in new sales situations.

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Leveraging Your Brand & Data for Pricing Power

There are multiple pricing algorithms that exist to provide optimum prices basis elasticities, competitive information and a host of parameters, including the power of the brand.

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Capture & Keep the Business You Want

Research shows that acting from a formal win/loss program can improve business win rates between 15 to 30 percent.

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Digitalization & Technology Tools

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Use Enterprise Tools to Spread & Improve MI Deliverables

Learn how to connect market intelligence processes with other business tools in the enterprise such as collaborative platforms, CRM and data visualization tools.

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Using AI to Evolve from Data Collection to Augmented Intelligence

AI is enhancing the effectiveness of Growth Intelligence professionals. This webinar shows how progressive organizations are using AI to uncover intelligence better and faster, and increasing CI/MI impact.

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Why AI is the Ultimate MI/CI Colleague

AI is here, and it’s changing the game for CI. This change is a positive one - AI is quickly becoming the ultimate CI colleague, uncovering intelligence better and faster, and lifting up the CI professional to have a greater impact on their organization.

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How Intelligence Portals Boost Productivity

There is an enormous need for filtered, edited, quality information, i.e. intelligence! An intelligence portal can help you by automating the collection of sources from both external and internal sources.

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Machine Learning Implications for Intelligence and Insights

This provides an overview of how ML can be utilized by Intelligence Strategists to predict outcomes or understand context with significant accuracy, and how to use ML to improve or “learn” as more information is made available.

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Leveraging New Technology for CI/MI Research

Your competitive marketplace is constantly changing with an influx of new developments, products, competitors and potential partners. It’s imperative to stay on top of these changes so you can provide relevant insights to key stakeholders.

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Critical Analytical Skills in the Era of Big Data

This webinar describes which key aspects of an intelligence role must be used and leveraged in our “Big Data” world. How can you generate true value for your organization? Which aspects of this new world that must be paid attention to?

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Defining the Fourth Industrial Revolution

Our new supercomputing era inevitably impacts your organization directly irrespective of your market segment, with results affecting the labor force and bottom line.

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Data Breaches: Why You Should Care

The news is constantly talking about security breaches with exposed credit and debit card information. Is there anything we can do to stop this? Meet the Payment Card Industry Data Security Standard (PCI DSS).

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The Role of Cyber Intelligence in Cybersecurity

Internet security is a challenge for any company. The Internet is and will be at the core of your business; awareness of its ecosystem evolution of security is paramount for your strategy and to analyze the “cyber-environment”.

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Social Listening & Intelligence

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Using Social Listening to Turn Noise into Insights

With the proliferation of social media sites, a vast opportunity exists for collecting brand insights. For various reasons, many industry stakeholders have been relatively slow to maximize social media content missing opportunities for strategic insights.

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Ethical & Practical Intelligence Sourcing Hacks

Explore a myriad of online research tools and techniques, from advanced Google searches to LinkedIn search workarounds and more. The techniques presented are easy to follow and do not require any advanced technical knowledge.

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Leverage Hiring Data for Competitive Insights

Most leading companies are not very outspoken about how they operate their business, or plan their strategies and future moves. However, a company’s hiring data can reveal valuable insights and allow you to read in-between the lines.

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Extract Value CI from Twitter

Best practices for Twitter chats and live-Tweeting are covered to maximize your professional development using this critical social media tool.

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We are a global community of Intelligence Strategists - leaders who leverage insights and best practices to enable smart strategic choices and transformational growth.

SCIP - Strategic & Competitive Intelligence Professionals - 7550 IH 10 West, Suite 400 - San Antonio, TX 78229 USA