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Webinar Replay - Using Superiority Analysis to Become a Champion for Growth
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With a majority of experts predicting a global economic contraction within the next 12 months, it's never been more critical for intelligence leaders to be laser-focused on our most important job: growth. However, it’s been 10 years since the last recession, and more than a few CI departments have grown complacent, content to produce the same reports defending existing businesses against known competitors. As a result, when it comes time for budget cuts, CI has a target on its back.  Those wishing to survive will face a new sense of urgency in redefining their value proposition.


This webinar, led by Aurora WDC's Arik Johnson, shows how Superiority Analysis can be a powerful tool for intelligence professionals to transform the value they deliver to their organizations, anticipating and choosing strategic growth outcomes while managing industry risks. Please click below for the replay – members can download the slides here.




SCIP is proud to partner with Aurora WDC on a two-day immersive workshop designed to equip CI teams to drive growth outcomes: Using Superiority Analysis to Become a Champion for Growth (June 25-26 in London). By the end of day 2, you will:

  • Understand where to compete and how to win in the markets your company might choose to grow from
  • Develop a operational plan for growth intelligence, including a timeline, budget & personnel requirements, performance milestones, and technology enablement.

Armed with this, you will have no excuses for your program's failure to be an active partner in producing the growth your strategy, innovation and C-suite executives are responsible for. If you want a seat at this table, this is how you do it.

We are a global community of Intelligence Strategists - leaders who leverage insights and best practices to enable smart strategic choices and transformational growth.

SCIP - Strategic & Competitive Intelligence Professionals - 7550 IH 10 West, Suite 400 - San Antonio, TX 78229 USA