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Win/Loss Insight Portal
Find Hidden Insights in Your Buyer Intelligence
Here’s a secret that best-in-class companies already know: The goldmine of data from your latest Win/Loss project isn’t helping anyone stuck in Excel on someone’s computer. 80% of high-performing companies know that having a centralized portal for this type of information drives results, since buyer intelligence is power. Information costs your organization money - intelligence makes your organization money. Companies that actually use their Win/Loss insights:
  • Experience 12% higher customer retention
  • Take the guesswork out of strategic and tactical initiatives - letting you focus on weaknesses that most impact revenues
  • Dramatically reduce customer churn
  • Enjoy almost double year-over-year revenue growth per salesperson
  • See a 4x increase in lead conversion due to understanding the customer experience with your organization
  • Identify up-selling opportunities to existing customers
  • Lost prospect re-engagement

Where to Get Win/Loss Support
There are several firms that provide support around Win/Loss, from helping set up a sustainable process to handling all aspects of Win/Loss, from data collection to analysis. Firms listed on SCIP's Key Provider Index include Decisive, Fletcher/CSI, Inovis, CompeteIQLine of Sight, Petronio Insight, Proactive Worldwide, SIS International, Tyson HeinzValeo Strategy Group, Market Awareness, and The Business Intelligence Source. SCIP also has a Topic Hub dedicated to Win/Loss and Sales Intelligence, where members can download articles, on-demand webinars, and more.

Win/Loss Data Portal Discount
SCIP members receive a 50% discount on a comprehensive online intelligence portal, myCIscore. More than a data repository, myCIscore can help you unearth numerous insights, such as:
  • Customer SatisfactionDo your buyers or prospects really think you’re customer-centric? Would that drive more revenue if you were?
  • Organizational HealthWhere are the strengths and weak spots in your organization? Associate verbatim comments with each KPI, allowing your organization to understand exactly what your buyers feel you're doing right (and wrong)
  • At-Risk CustomersWhich customers are in jeopardy of defecting in the next 12 months? Which references aren’t as happy as you thought?
  • Win-Back StrategyWhich lost customers should you should re-engage and assign to a salesperson?
  • InnovationWhat new product ideas are customers actually willing to pay for? Which aspects of your product are of little value to buyers?
SCIP members receive a 50% discount ($499, compared to $999 for the general public). Visit the Market Awareness website to learn more. 

All payments and agreements are made directly between the member and Market Awareness. SCIP doesn't endorse, recommend, or certify any specific service, technology, or product. Further, SCIP doesn't receive any share of revenues or profits of the portal - we have negotiated a discount on behalf of our members to increase the ROI of belonging to SCIP. 


“We use myCIScore to help us identify insights in the massive amounts of data and intelligence from our Win/Loss projects.”
Barb Barrett,
Director of Strategy, IQVIA

We are a global community of Intelligence Strategists - leaders who leverage insights and best practices to enable smart strategic choices and transformational growth.

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