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Earning Market & Competitive Intelligence Budget in a Recession


Adding Value and Earning Market & Competitive Intelligence Budget Dollars in a Recession


When organizations tighten budgets, Market & Competitive Intelligence budgets, efforts, and even staff are often seen as “discretionary”. However, with a better understanding of the budgeting process, MI/CI professionals may have success tapping into a wider pool of budget dollars throughout the company.


This video interview, with Derek Johnson and Jason Voiovich of Aurora/WDC will help you:

  • Understand how budgets are assembled inside organizations
  • Align your MI/CI value proposition to varying department needs and budget categories
  • Craft winning budget request strategies to keep your MI/CI contributions intact in challenging economic environments


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