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|Earning Market & Competitive Intelligence Budget in a Recession|
Adding Value and Earning Market & Competitive Intelligence Budget Dollars in a Recession
BEST PRACTICE RECOMMENDATIONS
When organizations tighten budgets, Market & Competitive Intelligence budgets, efforts, and even staff are often seen as “discretionary”. However, with a better understanding of the budgeting process, MI/CI professionals may have success tapping into a wider pool of budget dollars throughout the company.
This video interview, with Derek Johnson and Jason Voiovich of Aurora/WDC will help you: