The Kit User-Needs Identification Process
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The Kit User-Needs Identification Process

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Description
This webinar will provide a basic understanding of the most effective user-needs identification process being used by CI professionals today. The key intelligence topics (KITs) process is based on both government and private-sector experience and has been successfully applied in a number of companies. It is well appreciated by both executives (the consumers) and those CI professionals who have successfully used it. The process, which seems simple and straightforward in principle, can be surprisingly difficult in practice. Essentially, the CI professional, in face-to-face meetings, interviews the organization’s key decision makers to identify their specific intelligence needs. The needs, which we can call KITs, can be categorized as one of three types:
  • decisions and/or actions;
  • early warning topics; and
  • descriptions of competitor and/or other key marketplace players.

Once the specific KITs are defined and prioritized, the CI manager must develop and execute an action plan to meet those KIT needs. The webinar will address both phases of the KIT process—needs identification and operational planning. 

 


After your payment has been processed you will receive a copy of your invoice, and you will also receive a separate e-mail titled SCIP - Your downloadable items are ready. Download the PDF and it will contain a hyperlink to the webinar.

 

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